<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[hdung]]></title><description><![CDATA[hdung]]></description><link>https://www.hdung.com</link><image><url>https://substackcdn.com/image/fetch/$s_!K_sC!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0237f7aa-e42e-4ddd-9121-b349b447e3db_500x500.png</url><title>hdung</title><link>https://www.hdung.com</link></image><generator>Substack</generator><lastBuildDate>Fri, 17 Apr 2026 05:54:10 GMT</lastBuildDate><atom:link href="https://www.hdung.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[hdung]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[hdung@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[hdung@substack.com]]></itunes:email><itunes:name><![CDATA[hdung]]></itunes:name></itunes:owner><itunes:author><![CDATA[hdung]]></itunes:author><googleplay:owner><![CDATA[hdung@substack.com]]></googleplay:owner><googleplay:email><![CDATA[hdung@substack.com]]></googleplay:email><googleplay:author><![CDATA[hdung]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[#7. Giữa thiếu hụt và cam kết: “Mối Quan Hệ Mập Mờ” của Gen Z ]]></title><description><![CDATA[&#8220;M&#7889;i quan h&#7879; m&#7853;p m&#7901;&#8221; nh&#432; m&#7897;t hi&#7879;n t&#432;&#7907;ng l&#226;m s&#224;ng &#8211; x&#227; h&#7897;i]]></description><link>https://www.hdung.com/p/7-giua-thieu-hut-va-cam-ket-moi-quan</link><guid isPermaLink="false">https://www.hdung.com/p/7-giua-thieu-hut-va-cam-ket-moi-quan</guid><dc:creator><![CDATA[hdung]]></dc:creator><pubDate>Sat, 07 Mar 2026 09:44:49 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/06bf4e6d-db8d-4b48-b33a-93ca0a942853_1050x750.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h2><strong>&#8220;M&#7889;i quan h&#7879; m&#7853;p m&#7901;&#8221; nh&#432; m&#7897;t hi&#7879;n t&#432;&#7907;ng l&#226;m s&#224;ng &#8211; x&#227; h&#7897;i</strong></h2><p>Trong v&#224;i n&#259;m tr&#7903; l&#7841;i &#273;&#226;y, trong ng&#244;n ng&#7919; &#273;&#7901;i th&#432;&#7901;ng c&#7911;a gi&#7899;i tr&#7867;, &#273;&#7863;c bi&#7879;t l&#224; Gen Z trong b&#7889;i c&#7843;nh &#273;&#244; th&#7883; v&#224; m&#7841;ng x&#227; h&#7897;i, xu&#7845;t hi&#7879;n ng&#224;y c&#224;ng d&#224;y &#273;&#7863;c c&#7909;m t&#7915; &#8220;m&#7889;i quan h&#7879; m&#7853;p m&#7901;&#8221; (th&#432;&#7901;ng &#273;&#432;&#7907;c d&#7883;ch t&#432;&#417;ng &#7913;ng v&#7899;i kh&#225;i ni&#7879;m <em>&#8220;situationship&#8221; </em>trong ti&#7871;ng Anh). Thu&#7853;t ng&#7919; n&#224;y ch&#7881; m&#7897;t c&#7845;u h&#236;nh quan h&#7879; trong &#273;&#243; hai ch&#7911; th&#7875; duy tr&#236; m&#7913;c &#273;&#7897; th&#226;n m&#7853;t cao &#8211; tr&#242; chuy&#7879;n th&#432;&#7901;ng xuy&#234;n, chia s&#7867; b&#237; m&#7853;t c&#225; nh&#226;n, th&#7853;m ch&#237; c&#243; ti&#7871;p x&#250;c th&#226;n m&#7853;t v&#7873; m&#7863;t th&#226;n th&#7875; &#8211; song kh&#244;ng ch&#7845;p nh&#7853;n &#273;&#7883;nh danh m&#7889;i quan h&#7879; nh&#432; m&#7897;t quan h&#7879; y&#234;u &#273;&#432;&#417;ng &#8220;ch&#237;nh th&#7913;c&#8221;.</p><p>Kh&#7843;o s&#225;t v&#7873; &#273;&#7901;i s&#7889;ng t&#236;nh c&#7843;m c&#7911;a ng&#432;&#7901;i tr&#7867; trong b&#7889;i c&#7843;nh to&#224;n c&#7847;u h&#243;a k&#7929; thu&#7853;t s&#7889; cho th&#7845;y s&#7921; gia t&#259;ng c&#7911;a nh&#7919;ng d&#7841;ng quan h&#7879; m&#417; h&#7891; ranh gi&#7899;i, &#273;i k&#232;m s&#7921; tr&#236; ho&#227;n cam k&#7871;t d&#224;i h&#7841;n v&#224; &#432;u ti&#234;n &#8220;m&#7903;&#8221; c&#225;c kh&#7843; th&#7875; l&#7921;a ch&#7885;n. Nh&#7919;ng c&#7845;u h&#236;nh n&#224;y th&#432;&#7901;ng &#273;&#432;&#7907;c l&#253; gi&#7843;i d&#432;&#7899;i c&#225;c khung ph&#226;n t&#237;ch x&#227; h&#7897;i h&#7885;c (c&#225; nh&#226;n h&#243;a, x&#227; h&#7897;i r&#7911;i ro), t&#226;m l&#253; h&#7885;c th&#7921;c nghi&#7879;m (tr&#225;nh n&#233; g&#7855;n b&#243;, s&#7907; cam k&#7871;t), ho&#7863;c truy&#7873;n th&#244;ng (t&#225;c &#273;&#7897;ng c&#7911;a m&#7841;ng x&#227; h&#7897;i, &#7913;ng d&#7909;ng h&#7865;n h&#242;). Tuy nhi&#234;n, t&#7915; g&#243;c &#273;&#7897; t&#226;m ph&#226;n h&#7885;c, &#273;&#7863;c bi&#7879;t l&#224; Jacques Lacan, hi&#7879;n t&#432;&#7907;ng n&#224;y c&#243; th&#7875; &#273;&#432;&#7907;c hi&#7875;u nh&#432; m&#7897;t c&#225;ch t&#7893; ch&#7913;c &#273;&#7863;c th&#249; c&#7911;a kh&#225;t c&#7847;u (d&#233;sir) quanh m&#7897;t c&#7845;u tr&#250;c thi&#7871;u h&#7909;t c&#259;n b&#7843;n c&#7911;a ch&#7911; th&#7875;, h&#417;n l&#224; &#273;&#417;n gi&#7843;n m&#7897;t &#8220;tri&#7879;u ch&#7913;ng&#8221; c&#7911;a v&#259;n h&#243;a &#273;&#432;&#417;ng &#273;&#7841;i.</p><p>S&#7869; c&#7847;n c&#226;n nh&#7855;c xem &#8220;m&#7889;i quan h&#7879; m&#7853;p m&#7901;&#8221; nh&#432; m&#7897;t h&#236;nh th&#7913;c &#273;&#225;p &#7913;ng &#273;&#7863;c th&#249; &#273;&#7889;i v&#7899;i thi&#7871;u h&#7909;t v&#224; kh&#225;t c&#7847;u trong c&#7845;u tr&#250;c ch&#7911; th&#7875;, &#273;&#432;&#7907;c &#273;i&#7873;u ki&#7879;n h&#243;a b&#7903;i tr&#7853;t t&#7921; bi&#7875;u tr&#432;ng (symbolic order) c&#7911;a th&#7901;i &#273;&#7841;i k&#7929; thu&#7853;t s&#7889;, v&#224; ph&#226;n t&#237;ch n&#243; qua nh&#7919;ng kh&#225;i ni&#7879;m then ch&#7889;t c&#7911;a Lacan: thi&#7871;u h&#7909;t (le manque), &#273;&#7889;i t&#432;&#7907;ng nh&#7887; a (objet petit a) v&#224; tr&#7853;t t&#7921; bi&#7875;u tr&#432;ng &#8211; t&#432;&#7903;ng t&#432;&#7907;ng &#8211; th&#7921;c t&#7841;i (Symbolic&#8211;Imaginary&#8211;Real).</p><h2><strong>Thi&#7871;u h&#7909;t v&#224; kh&#225;t c&#7847;u: t&#7915; c&#7845;u tr&#250;c ch&#7911; th&#7875; &#273;&#7871;n th&#7921;c h&#224;nh y&#234;u</strong></h2><p>M&#7897;t trong nh&#7919;ng &#273;&#243;ng g&#243;p trung t&#226;m c&#7911;a Lacan l&#224; kh&#7859;ng &#273;&#7883;nh r&#7857;ng ch&#7911; th&#7875; kh&#244;ng bao gi&#7901; l&#224; m&#7897;t to&#224;n th&#7875; tr&#7885;n v&#7865;n; vi&#7879;c ch&#7911; th&#7875; b&#432;&#7899;c v&#224;o tr&#7853;t t&#7921; c&#7911;a ng&#244;n ng&#7919; v&#224; lu&#7853;t c&#7911;a ng&#432;&#7901;i kh&#225;c (l&#8217;Autre) lu&#244;n &#273;i k&#232;m v&#7899;i m&#7897;t m&#7845;t m&#225;t c&#7845;u tr&#250;c, m&#7897;t &#8220;thi&#7871;u h&#7909;t&#8221; kh&#244;ng th&#7875; quy gi&#7843;n v&#7873; m&#7897;t &#273;&#7889;i t&#432;&#7907;ng c&#7909; th&#7875; &#273;&#227; th&#7845;t l&#7841;c. Thi&#7871;u h&#7909;t n&#224;y kh&#244;ng ch&#7881; l&#224; k&#7871;t qu&#7843; c&#7911;a m&#7897;t ch&#7845;n th&#432;&#417;ng c&#225; nh&#226;n, m&#224; l&#224; &#273;i&#7873;u ki&#7879;n &#273;&#7875; ch&#7911; th&#7875; c&#243; th&#7875; &#273;&#432;&#7907;c c&#7845;u th&#224;nh nh&#432; m&#7897;t ch&#7911; th&#7875; n&#243;i n&#259;ng v&#224; ham mu&#7889;n.</p><p>Trong c&#225;c di&#7877;n gi&#7843;i &#273;&#432;&#417;ng &#273;&#7841;i, kh&#225;t c&#7847;u Lacan &#273;&#432;&#7907;c m&#244; t&#7843; nh&#432; &#8220;ch&#7911; th&#7875; b&#7883; tha h&#243;a&#8221; &#8211; desire as the alienated subject &#8211; xu&#7845;t hi&#7879;n trong qu&#225; tr&#236;nh truy &#273;u&#7893;i m&#7897;t &#8220;v&#7853;t-&#273;i&#7873;u&#8221; nguy&#234;n th&#7911;y (Freud g&#7885;i l&#224; Das Ding) m&#224; Lacan k&#253; hi&#7879;u h&#243;a l&#7841;i nh&#432; objet petit a, &#273;&#7889;i t&#432;&#7907;ng nguy&#234;n nh&#226;n c&#7911;a kh&#225;t c&#7847;u, lu&#244;n tr&#432;&#7907;t kh&#7887;i n&#7855;m b&#7855;t &#273;&#7847;y &#273;&#7911;. Ch&#237;nh &#7903; &#273;&#226;y, c&#226;u n&#243;i n&#7893;i ti&#7871;ng c&#7911;a Lacan &#8220;l&#8217;amour, c&#8217;est donner ce qu&#8217;on n&#8217;a pas&#8221; th&#432;&#7901;ng &#273;&#432;&#7907;c tr&#237;ch l&#7841;i: <em>&#8220;t&#236;nh y&#234;u l&#224; cho &#273;i c&#225;i m&#224; m&#236;nh kh&#244;ng c&#243;&#8221;</em>. C&#226;u n&#243;i n&#224;y &#273;&#227; &#273;&#432;&#7907;c b&#224;n lu&#7853;n r&#7897;ng r&#227;i trong v&#259;n b&#7843;n Seminar VIII (Transference) nh&#432; m&#7897;t c&#225;ch nh&#7845;n m&#7841;nh r&#7857;ng t&#236;nh y&#234;u kh&#244;ng v&#7853;n h&#224;nh theo logic trao &#273;&#7893;i gi&#7919;a hai ch&#7911; th&#7875; &#273;&#7847;y &#273;&#7911;, m&#224; l&#224; s&#7921; hi&#7879;n di&#7879;n c&#7911;a thi&#7871;u h&#7909;t v&#224; qu&#224; t&#7863;ng &#273;&#7871;n t&#7915; ch&#237;nh s&#7921; thi&#7871;u &#7845;y.</p><p>Trong b&#7889;i c&#7843;nh m&#7889;i quan h&#7879; m&#7853;p m&#7901;, c&#243; th&#7875; &#273;&#7863;t c&#226;u h&#7887;i: ph&#7843;i ch&#259;ng c&#7845;u h&#236;nh n&#224;y kh&#244;ng ch&#7881; l&#224; &#8220;thi&#7871;u cam k&#7871;t&#8221; theo ngh&#297;a &#273;&#7841;o &#273;&#7913;c &#8211; x&#227; h&#7897;i, m&#224; l&#224; c&#225;ch &#273;&#7875; ch&#7911; th&#7875; duy tr&#236; thi&#7871;u h&#7909;t &#7903; m&#7897;t m&#7913;c &#273;&#7897; &#8220;an to&#224;n&#8221;, b&#7857;ng vi&#7879;c tr&#236; ho&#227;n kho&#7843;nh kh&#7855;c &#273;&#7889;i di&#7879;n v&#7899;i s&#7921; gi&#7899;i h&#7841;n c&#7911;a ng&#432;&#7901;i kia nh&#432; m&#7897;t ch&#7911; th&#7875; ri&#234;ng bi&#7879;t, kh&#244;ng th&#7875; l&#7845;p &#273;&#7847;y s&#7921; thi&#7871;u h&#7909;t c&#259;n b&#7843;n? T&#7915; g&#243;c nh&#236;n Lacan, c&#226;u tr&#7843; l&#7901;i c&#243; xu h&#432;&#7899;ng l&#224; kh&#7859;ng &#273;&#7883;nh: m&#7885;i y&#234;u &#273;&#432;&#417;ng &#273;&#7873;u &#273;&#7863;t ch&#7911; th&#7875; tr&#432;&#7899;c vi&#7879;c ch&#7841;m m&#7863;t v&#7899;i gi&#7899;i h&#7841;n c&#7911;a kh&#225;t c&#7847;u, nh&#432;ng m&#7889;i quan h&#7879; m&#7853;p m&#7901; k&#233;o d&#224;i tr&#7841;ng th&#225;i &#8220;ti&#7879;m c&#7853;n nh&#432;ng ch&#432;a ch&#7841;m&#8221; &#7845;y.</p><h2><strong>Objet petit a v&#224; s&#7913;c h&#7845;p d&#7851;n c&#7911;a s&#7921; m&#417; h&#7891;</strong></h2><p>Kh&#225;i ni&#7879;m objet petit a l&#224; m&#7897;t trong nh&#7919;ng &#273;i&#7875;m t&#7921;a &#273;&#7875; hi&#7875;u s&#7913;c h&#250;t dai d&#7859;ng c&#7911;a nh&#7919;ng m&#7889;i quan h&#7879; kh&#244;ng &#273;&#7883;nh danh. &#272;&#7889;i t&#432;&#7907;ng nh&#7887; a kh&#244;ng ph&#7843;i l&#224; &#273;&#7889;i t&#432;&#7907;ng th&#7887;a m&#227;n kh&#225;t v&#7885;ng, m&#224; l&#224; nguy&#234;n nh&#226;n l&#224;m ph&#225;t sinh kh&#225;t v&#7885;ng &#8211; &#8220;object-cause of desire&#8221;, nh&#432; nhi&#7873;u nghi&#234;n c&#7913;u g&#7847;n &#273;&#226;y &#273;&#227; nh&#7845;n m&#7841;nh.</p><p>Lacan ch&#7881; ra r&#7857;ng &#273;&#7889;i t&#432;&#7907;ng nh&#7887; a lu&#244;n mang &#273;&#7863;c t&#237;nh kh&#244;ng th&#7875; &#273;&#432;&#7907;c n&#7855;m b&#7855;t tr&#7885;n v&#7865;n: n&#243; v&#7915;a l&#224; d&#7845;u v&#7871;t c&#7911;a c&#225;i m&#7845;t m&#225;t nguy&#234;n th&#7911;y, v&#7915;a l&#224; &#273;i&#7875;m &#8220;th&#234;m&#8221; (surplus) l&#224;m cho kh&#225;t c&#7847;u kh&#244;ng bao gi&#7901; l&#7855;ng xu&#7889;ng. C&#225;c nghi&#234;n c&#7913;u v&#7873; jouissance (kho&#225;i c&#7843;m v&#432;&#7907;t qu&#225; nguy&#234;n t&#7855;c kho&#225;i l&#7841;c) cho th&#7845;y objet petit a g&#7855;n v&#7899;i m&#7897;t d&#7841;ng kho&#225;i c&#7843;m &#273;&#7863;c th&#249;: v&#7915;a l&#244;i cu&#7889;n, v&#7915;a g&#226;y b&#7845;t an v&#236; n&#243; g&#7855;n v&#7899;i &#273;i&#7873;u kh&#244;ng th&#7875; bi&#7875;u t&#432;&#7907;ng h&#243;a tr&#7885;n v&#7865;n.&#8203;</p><p>Trong m&#7889;i quan h&#7879; m&#7853;p m&#7901;, &#273;&#7889;i t&#432;&#7907;ng kia th&#432;&#7901;ng &#273;&#432;&#7907;c gi&#7919; &#7903; v&#7883; tr&#237; c&#7911;a m&#7897;t &#8220;h&#236;nh &#7843;nh h&#7845;p d&#7851;n&#8221; trong tr&#432;&#7901;ng t&#432;&#7903;ng t&#432;&#7907;ng:</p><ul><li><p>H&#7885; &#273;&#7911; g&#7847;n &#273;&#7875; k&#237;ch ho&#7841;t c&#7843;m gi&#225;c &#273;&#432;&#7907;c nh&#236;n th&#7845;y, &#273;&#432;&#7907;c ham mu&#7889;n.</p></li><li><p>Nh&#432;ng h&#7885; kh&#244;ng b&#432;&#7899;c ho&#224;n to&#224;n v&#224;o v&#7883; tr&#237; &#273;&#432;&#7907;c &#273;&#7883;nh danh l&#224; &#8220;ng&#432;&#7901;i y&#234;u&#8221;, qua &#273;&#243; tr&#225;nh vi&#7879;c ph&#7843;i &#273;&#7889;i m&#7863;t v&#7899;i nh&#7919;ng gi&#7899;i h&#7841;n r&#7845;t c&#7909; th&#7875; c&#7911;a h&#7885; trong tr&#7853;t t&#7921; bi&#7875;u tr&#432;ng (k&#7923; v&#7885;ng, tr&#225;ch nhi&#7879;m, l&#7901;i h&#7913;a, kh&#7843; n&#259;ng ph&#7843;n b&#7897;i).</p></li></ul><p>Ch&#237;nh tr&#7841;ng th&#225;i &#8220;g&#7847;n nh&#432;ng kh&#244;ng thu&#7897;c v&#7873;&#8221; n&#224;y cho ph&#233;p ng&#432;&#7901;i kia gi&#7919; v&#7883; tr&#237; c&#7911;a objet petit a: m&#7897;t &#273;&#7889;i t&#432;&#7907;ng kh&#244;ng s&#7903; h&#7919;u, nh&#432;ng kh&#244;ng bu&#244;ng. Nghi&#234;n c&#7913;u v&#7873; kh&#225;t v&#7885;ng v&#224; di&#7877;n ng&#244;n trong v&#259;n h&#7885;c v&#224; &#273;i&#7879;n &#7843;nh &#273;&#227; ch&#7881; ra r&#7857;ng nh&#7919;ng c&#7845;u h&#236;nh quan h&#7879; &#273;&#432;&#7907;c duy tr&#236; &#7903; tr&#7841;ng th&#225;i l&#7917;ng l&#417; th&#432;&#7901;ng l&#224;m t&#259;ng m&#7853;t &#273;&#7897; t&#432;&#7903;ng t&#432;&#7907;ng, b&#7903;i v&#236; ch&#250;ng gi&#7919; &#273;&#7889;i t&#432;&#7907;ng &#7903; b&#236;nh di&#7879;n h&#236;nh &#7843;nh nhi&#7873;u h&#417;n l&#224; trong th&#7921;c h&#224;nh s&#7889;ng chung.</p><p>Nh&#432; v&#7853;y, &#8220;m&#7853;p m&#7901;&#8221; kh&#244;ng ch&#7881; l&#224; thi&#7871;u minh b&#7841;ch trong giao ti&#7871;p, m&#224; l&#224; m&#7897;t c&#417; ch&#7871; duy tr&#236; objet petit a trong kho&#7843;ng c&#225;ch t&#7889;i &#432;u: qu&#225; g&#7847;n th&#236; &#273;&#7889;i t&#432;&#7907;ng c&#243; nguy c&#417; &#8220;r&#417;i xu&#7889;ng&#8221; th&#224;nh m&#7897;t ch&#7911; th&#7875; b&#236;nh th&#432;&#7901;ng v&#7899;i khi&#7871;m khuy&#7871;t; qu&#225; xa th&#236; kh&#225;t v&#7885;ng kh&#244;ng c&#242;n &#273;&#7911; ch&#7845;t li&#7879;u &#273;&#7875; v&#7853;n h&#224;nh. Situationship &#8211; theo ngh&#297;a n&#224;y &#8211; l&#224; m&#7897;t c&#7845;u h&#236;nh r&#7845;t ph&#249; h&#7907;p &#273;&#7875; gi&#7919; &#273;&#7889;i t&#432;&#7907;ng trong v&#7883; tr&#237; &#8220;kh&#244;ng bao gi&#7901; ho&#224;n to&#224;n l&#224; c&#7911;a m&#236;nh&#8221;, qua &#273;&#243; duy tr&#236; kh&#225;t c&#7847;u nh&#432; m&#7897;t &#273;&#7897;ng l&#7921;c li&#234;n t&#7909;c.</p><h2><strong>Tr&#7853;t t&#7921; bi&#7875;u tr&#432;ng, &#273;&#7863;t t&#234;n v&#224; logic n&#233; tr&#225;nh cam k&#7871;t</strong></h2><p>Trong h&#7879; th&#7889;ng c&#7911;a Lacan, vi&#7879;c &#273;&#7863;t t&#234;n m&#7889;i quan h&#7879; (&#8220;&#273;&#226;y l&#224; ng&#432;&#7901;i y&#234;u&#8221;, &#8220;&#273;&#226;y l&#224; b&#7841;n &#273;&#7901;i&#8221;) kh&#244;ng &#273;&#417;n thu&#7847;n l&#224; m&#7897;t nh&#227;n g&#7885;i trung t&#237;nh, m&#224; l&#224; vi&#7879;c &#273;&#432;a m&#7889;i quan h&#7879; &#7845;y v&#224;o tr&#7853;t t&#7921; bi&#7875;u tr&#432;ng &#8211; n&#417;i lu&#7853;t, ngh&#297;a v&#7909;, v&#224; nh&#7919;ng c&#7845;u tr&#250;c di&#7877;n ng&#244;n x&#227; h&#7897;i chi ph&#7889;i. Vi&#7879;c &#273;&#7883;nh danh lu&#244;n k&#232;m theo m&#7897;t m&#7913;c &#273;&#7897; &#8220;c&#7855;t t&#7881;a&#8221; v&#224; gi&#7899;i h&#7841;n: n&#243; r&#250;t m&#7889;i quan h&#7879; kh&#7887;i tr&#432;&#7901;ng v&#244; t&#7853;n c&#7911;a t&#432;&#7903;ng t&#432;&#7907;ng v&#224; &#273;&#7863;t n&#243; d&#432;&#7899;i nh&#7919;ng quy t&#7855;c, chu&#7849;n m&#7921;c, v&#224; k&#7923; v&#7885;ng nh&#7845;t &#273;&#7883;nh.</p><p>Ch&#237;nh s&#7921; chuy&#7875;n d&#7883;ch n&#224;y &#8211; t&#7915; m&#7897;t tr&#7843;i nghi&#7879;m &#273;&#432;&#7907;c s&#7889;ng ch&#7911; y&#7871;u trong tr&#432;&#7901;ng t&#432;&#7903;ng t&#432;&#7907;ng sang vi&#7879;c ch&#7883;u s&#7921; quy &#273;&#7883;nh c&#7911;a bi&#7875;u tr&#432;ng &#8211; th&#432;&#7901;ng l&#224; &#273;i&#7875;m k&#237;ch ho&#7841;t lo &#226;u trong nh&#7919;ng m&#7889;i quan h&#7879; m&#7853;p m&#7901;. Khi c&#226;u h&#7887;i &#8220;ch&#250;ng ta l&#224; g&#236; c&#7911;a nhau?&#8221; xu&#7845;t hi&#7879;n, m&#7897;t trong hai ch&#7911; th&#7875; (ho&#7863;c c&#7843; hai) th&#432;&#7901;ng l&#249;i b&#432;&#7899;c, b&#7903;i v&#236; vi&#7879;c ph&#225;t ng&#244;n, trong ng&#244;n ng&#7919; Lacan, l&#224; h&#224;nh vi &#273;&#7883;nh v&#7883; ch&#7911; th&#7875; trong m&#7841;ng l&#432;&#7899;i ham mu&#7889;n v&#224; lu&#7853;t c&#7911;a ng&#432;&#7901;i kh&#225;c.&#8203;</p><p>C&#225;c c&#244;ng tr&#236;nh &#273;&#7885;c Lacan tr&#234;n v&#259;n h&#7885;c v&#224; l&#253; thuy&#7871;t ph&#234; b&#236;nh &#273;&#227; nh&#7845;n m&#7841;nh r&#7857;ng desire lu&#244;n &#8220;&#7849;n m&#236;nh trong di&#7877;n ng&#244;n&#8221; &#8211; language never presents desire fully but always leaves a remainder, m&#7897;t ph&#7847;n d&#432; c&#7911;a kh&#225;t v&#7885;ng kh&#244;ng &#273;&#432;&#7907;c n&#243;i ra. Trong m&#7889;i quan h&#7879; m&#7853;p m&#7901;, &#8220;ph&#7847;n d&#432;&#8221; n&#224;y &#273;&#432;&#7907;c b&#7843;o t&#7891;n b&#7857;ng c&#225;ch tr&#236; ho&#227;n nh&#7919;ng ph&#225;t ng&#244;n mang t&#237;nh quy&#7871;t &#273;&#7883;nh, nh&#432; m&#7897;t chi&#7871;n l&#432;&#7907;c v&#244; th&#7913;c &#273;&#7875; kh&#244;ng ph&#7843;i &#273;&#7889;i di&#7879;n v&#7899;i s&#7921; th&#7853;t r&#7857;ng:</p><ol><li><p>Ng&#432;&#7901;i kia kh&#244;ng ph&#7843;i l&#224; &#273;&#7889;i t&#432;&#7907;ng ho&#224;n h&#7843;o c&#7911;a kh&#225;t c&#7847;u.</p></li><li><p>B&#7843;n th&#226;n ch&#7911; th&#7875; c&#361;ng kh&#244;ng th&#7875; &#273;&#243;ng vai tr&#242; &#273;&#7889;i t&#432;&#7907;ng ho&#224;n h&#7843;o c&#7911;a kh&#225;t c&#7847;u ng&#432;&#7901;i kia.</p></li></ol><p>Vi&#7879;c n&#233; tr&#225;nh &#273;&#7863;t t&#234;n, v&#236; v&#7853;y, c&#243; th&#7875; &#273;&#432;&#7907;c hi&#7875;u nh&#432; m&#7897;t d&#7841;ng &#8220;n&#233; tr&#225;nh bi&#7875;u tr&#432;ng&#8221;: gi&#7919; m&#7889;i quan h&#7879; &#7903; tr&#7841;ng th&#225;i ti&#7873;n-&#273;&#7883;nh danh, n&#417;i ch&#7911; th&#7875; c&#243; th&#7875; v&#7915;a h&#432;&#7903;ng m&#7897;t ph&#7847;n kho&#225;i c&#7843;m c&#7911;a th&#226;n m&#7853;t, v&#7915;a tr&#225;nh m&#7897;t ph&#7847;n r&#7911;i ro c&#7911;a xung &#273;&#7897;t, tr&#225;ch nhi&#7879;m, v&#224; &#273;&#7893; v&#7905;. Tuy nhi&#234;n, nh&#432; nhi&#7873;u nghi&#234;n c&#7913;u v&#7873; ch&#7911; th&#7875; t&#237;nh v&#224; kh&#225;t v&#7885;ng &#273;&#227; ch&#7881; ra, c&#225;i gi&#225; c&#7911;a vi&#7879;c &#7903; m&#227;i trong v&#249;ng ti&#7873;n-&#273;&#7883;nh danh l&#224; s&#7921; tr&#236; ho&#227;n v&#244; h&#7841;n c&#7911;a vi&#7879;c tr&#7903; th&#224;nh ch&#7911; th&#7875; trong ch&#237;nh kh&#225;t v&#7885;ng c&#7911;a m&#236;nh.</p><h2><strong>Gen Z: v&#244; s&#7889; kh&#7843; th&#7875; v&#224; lo &#226;u v&#7873; l&#7921;a ch&#7885;n</strong></h2><p>Hi&#7879;n t&#432;&#7907;ng m&#7889;i quan h&#7879; m&#7853;p m&#7901; kh&#244;ng xu&#7845;t hi&#7879;n trong kho&#7843;ng tr&#7889;ng, m&#224; g&#7855;n ch&#7863;t v&#7899;i b&#7889;i c&#7843;nh v&#259;n h&#243;a &#8211; x&#227; h&#7897;i c&#7911;a th&#7871; h&#7879; Gen Z: to&#224;n c&#7847;u h&#243;a, k&#7929; thu&#7853;t s&#7889; h&#243;a v&#224; kinh t&#7871; c&#7843;m x&#250;c. C&#225;c nghi&#234;n c&#7913;u v&#7873; &#273;&#7901;i s&#7889;ng t&#236;nh c&#7843;m trong th&#7901;i &#273;&#7841;i &#7913;ng d&#7909;ng h&#7865;n h&#242; cho th&#7845;y ng&#432;&#7901;i tr&#7867; ng&#224;y nay s&#7889;ng trong m&#244;i tr&#432;&#7901;ng &#8220;qu&#225; nhi&#7873;u l&#7921;a ch&#7885;n&#8221;, n&#417;i m&#7895;i c&#225; nh&#226;n lu&#244;n c&#243; c&#7843;m gi&#225;c r&#7857;ng &#8220;ngo&#224;i kia&#8221; c&#242;n v&#244; s&#7889; kh&#7843; n&#259;ng, v&#224; v&#236; th&#7871;, b&#7845;t k&#7923; cam k&#7871;t n&#224;o c&#361;ng &#273;i k&#232;m c&#7843;m gi&#225;c m&#7845;t m&#225;t c&#225;c l&#7921;a ch&#7885;n kh&#225;c (fear of missing out).&#8203;</p><p>Trong b&#7889;i c&#7843;nh n&#224;y, m&#7889;i quan h&#7879; m&#7853;p m&#7901; &#273;&#243;ng vai tr&#242; nh&#432; m&#7897;t c&#7845;u tr&#250;c &#8220;gi&#7919; c&#7917;a m&#7903;&#8221;:</p><ul><li><p>V&#7873; m&#7863;t t&#432;&#7903;ng t&#432;&#7907;ng, ch&#7911; th&#7875; v&#7851;n c&#243; th&#7875; tin r&#7857;ng m&#236;nh ch&#432;a &#273;&#243;ng l&#7841;i kh&#7843; n&#259;ng g&#7863;p ng&#432;&#7901;i &#8220;t&#7889;t h&#417;n&#8221;.</p></li><li><p>V&#7873; m&#7863;t th&#7921;c h&#224;nh, ch&#7911; th&#7875; v&#7851;n h&#432;&#7903;ng &#273;&#432;&#7907;c m&#7897;t ph&#7847;n l&#7907;i &#237;ch t&#226;m l&#253; &#8211; sinh l&#253; c&#7911;a th&#226;n m&#7853;t, kh&#244;ng b&#7883; &#273;&#7891;ng nh&#7845;t v&#7899;i &#8220;&#273;&#7897;c th&#226;n&#8221;.</p></li></ul><p>Tuy nhi&#234;n, c&#225;c nghi&#234;n c&#7913;u t&#226;m l&#253; c&#361;ng ghi nh&#7853;n h&#7879; qu&#7843; c&#7911;a tr&#7841;ng th&#225;i b&#7845;t &#273;&#7883;nh k&#233;o d&#224;i: m&#7913;c &#273;&#7897; lo &#226;u g&#7855;n b&#243; cao h&#417;n, nh&#7841;y c&#7843;m qu&#225; m&#7913;c v&#7899;i t&#237;n hi&#7879;u t&#7915; ng&#432;&#7901;i kia (seen, kh&#244;ng tr&#7843; l&#7901;i; h&#7911;y h&#7865;n; xu&#7845;t hi&#7879;n &#8211; bi&#7871;n m&#7845;t b&#7845;t th&#432;&#7901;ng), c&#249;ng v&#7899;i c&#7843;m gi&#225;c &#8220;kh&#244;ng c&#243; v&#7883; tr&#237;&#8221; r&#245; r&#7879;t trong &#273;&#7901;i s&#7889;ng c&#7911;a &#273;&#7889;i ph&#432;&#417;ng. N&#7871;u nh&#236;n t&#7915; Lacan, c&#243; th&#7875; n&#243;i r&#7857;ng ch&#7911; th&#7875; trong nh&#7919;ng quan h&#7879; n&#224;y b&#7883; treo kh&#225;t c&#7847;u &#7903; tr&#7841;ng th&#225;i l&#7917;ng l&#417;, kh&#244;ng c&#243; kh&#7843; n&#259;ng chuy&#7875;n h&#243;a n&#243; th&#224;nh m&#7897;t quy&#7871;t &#273;&#7883;nh bi&#7875;u tr&#432;ng (ch&#7845;p nh&#7853;n ho&#7863;c t&#7915; ch&#7889;i, g&#7855;n b&#243; ho&#7863;c r&#7901;i &#273;i), qua &#273;&#243; kh&#243; &#273;&#7841;t t&#7899;i m&#7897;t h&#236;nh th&#7913;c &#7893;n &#273;&#7883;nh h&#417;n c&#7911;a ch&#7911; th&#7875; t&#237;nh.</p><p>&#272;&#225;ng ch&#250; &#253;, s&#7921; b&#7845;t &#273;&#7883;nh n&#224;y kh&#244;ng ch&#7881; l&#224; s&#7843;n ph&#7849;m c&#7911;a &#8220;s&#7907; cam k&#7871;t&#8221;, m&#224; c&#242;n l&#224; k&#7871;t qu&#7843; c&#7911;a s&#7921; c&#259;ng th&#7859;ng gi&#7919;a hai y&#234;u s&#225;ch: (1) y&#234;u s&#225;ch c&#7911;a ch&#7911; ngh&#297;a c&#225; nh&#226;n t&#226;n t&#7921; do (&#432;u ti&#234;n s&#7921; linh ho&#7841;t, t&#7921; ch&#7911;, kh&#244;ng r&#224;ng bu&#7897;c), v&#224; (2) khao kh&#225;t &#273;&#432;&#7907;c g&#7855;n b&#243; s&#226;u s&#7855;c v&#7899;i &#8220;m&#7897;t ng&#432;&#7901;i kh&#225;c&#8221; c&#243; &#253; ngh&#297;a t&#7891;n sinh (existential significance). C&#7845;u tr&#250;c m&#7853;p m&#7901; cho ph&#233;p hai y&#234;u s&#225;ch n&#224;y c&#249;ng t&#7891;n t&#7841;i &#8211; nh&#432;ng ch&#7881; v&#7899;i c&#225;i gi&#225; l&#224; k&#233;o d&#224;i tr&#7841;ng th&#225;i &#8220;kh&#244;ng bao gi&#7901; &#273;&#7871;n n&#417;i&#8221;.</p><h2><strong>T&#7915; ph&#226;n t&#237;ch &#273;&#7871;n th&#7921;c h&#224;nh: n&#243;i ra kh&#225;t c&#7847;u v&#224; ch&#7845;p nh&#7853;n thi&#7871;u h&#7909;t</strong></h2><p>C&#226;u h&#7887;i cu&#7889;i c&#249;ng l&#224;: t&#7915; g&#243;c nh&#236;n Lacan, c&#243; th&#7875; r&#250;t ra &#273;&#7883;nh h&#432;&#7899;ng n&#224;o cho nh&#7919;ng ch&#7911; th&#7875; &#273;ang m&#7855;c k&#7865;t trong m&#7889;i quan h&#7879; m&#7853;p m&#7901;? Lacan kh&#244;ng ph&#7843;i m&#7897;t nh&#224; tr&#7883; li&#7879;u &#273;&#432;a ra &#8220;l&#7901;i khuy&#234;n y&#234;u &#273;&#432;&#417;ng&#8221; theo ngh&#297;a th&#244;ng th&#432;&#7901;ng, nh&#432;ng m&#7897;t s&#7889; h&#224;m &#253; l&#226;m s&#224;ng v&#224; &#273;&#7841;o &#273;&#7913;c ch&#7911; th&#7875; c&#243; th&#7875; &#273;&#432;&#7907;c g&#7907;i m&#7903;.</p><p>Th&#7913; nh&#7845;t, tr&#7903; th&#224;nh ch&#7911; th&#7875; c&#7911;a kh&#225;t c&#7847;u &#273;&#7891;ng ngh&#297;a v&#7899;i vi&#7879;c <strong>n&#243;i ra</strong> kh&#225;t c&#7847;u c&#7911;a m&#236;nh trong di&#7877;n ng&#244;n, thay v&#236; &#273;&#7875; n&#243; b&#7883; &#273;i&#7873;u khi&#7875;n ho&#224;n to&#224;n b&#7903;i kh&#225;t c&#7847;u c&#7911;a ng&#432;&#7901;i kh&#225;c. C&#225;c nghi&#234;n c&#7913;u v&#7873; &#8220;demand&#8221; (y&#234;u s&#225;ch, &#273;&#242;i h&#7887;i) v&#224; &#8220;desire&#8221; (kh&#225;t c&#7847;u) trong di&#7877;n ng&#244;n ph&#226;n t&#237;ch &#273;&#227; ch&#7881; ra r&#7857;ng vi&#7879;c ch&#7911; th&#7875; d&#225;m &#273;&#7883;nh v&#7883; mong mu&#7889;n c&#7911;a m&#236;nh &#8211; d&#249; ph&#7843;i &#273;&#7889;i di&#7879;n v&#7899;i r&#7911;i ro b&#7883; t&#7915; ch&#7889;i &#8211; l&#224; b&#432;&#7899;c quan tr&#7885;ng &#273;&#7875; tho&#225;t kh&#7887;i v&#7883; tr&#237; b&#7883; &#273;&#7897;ng trong c&#7845;u tr&#250;c ham mu&#7889;n c&#7911;a ng&#432;&#7901;i kh&#225;c.</p><p>Trong ng&#7919; c&#7843;nh m&#7889;i quan h&#7879; m&#7853;p m&#7901;, &#273;i&#7873;u n&#224;y c&#243; th&#7875; t&#432;&#417;ng &#273;&#432;&#417;ng v&#7899;i vi&#7879;c n&#243;i m&#7897;t c&#225;ch minh b&#7841;ch:</p><ul><li><p>&#8220;T&#244;i mu&#7889;n m&#7897;t m&#7889;i quan h&#7879; &#273;&#432;&#7907;c &#273;&#7883;nh danh, v&#7899;i m&#7913;c &#273;&#7897; cam k&#7871;t r&#245; r&#224;ng h&#417;n.&#8221;<br>ho&#7863;c</p></li><li><p>&#8220;T&#244;i kh&#244;ng th&#7875; ti&#7871;p t&#7909;c trong m&#7897;t c&#7845;u tr&#250;c kh&#244;ng r&#245; r&#224;ng nh&#432; hi&#7879;n t&#7841;i.&#8221;</p></li></ul><p>H&#224;nh vi n&#243;i n&#224;y kh&#244;ng &#273;&#7843;m b&#7843;o &#8220;happy ending&#8221;, nh&#432;ng n&#243; t&#225;i &#273;&#7883;nh v&#7883; ch&#7911; th&#7875; nh&#432; ng&#432;&#7901;i ch&#7883;u tr&#225;ch nhi&#7879;m v&#7899;i kh&#225;t c&#7847;u c&#7911;a ch&#237;nh m&#236;nh, thay v&#236; ch&#7901; ng&#432;&#7901;i kia &#8220;&#273;&#7863;t t&#234;n h&#7897;&#8221;.</p><p>Th&#7913; hai, ch&#7845;p nh&#7853;n thi&#7871;u h&#7909;t nh&#432; m&#7897;t ph&#7847;n c&#7845;u tr&#250;c c&#7911;a t&#236;nh y&#234;u. C&#226;u n&#243;i &#8220;y&#234;u l&#224; cho &#273;i &#273;i&#7873;u m&#236;nh kh&#244;ng c&#243;&#8221; &#7903; &#273;&#226;y c&#243; th&#7875; &#273;&#432;&#7907;c hi&#7875;u nh&#432; l&#7901;i nh&#7855;c: t&#236;nh y&#234;u kh&#244;ng nh&#7857;m x&#243;a b&#7887; thi&#7871;u h&#7909;t, m&#224; l&#224; m&#7897;t c&#225;ch s&#7889;ng c&#249;ng thi&#7871;u h&#7909;t, v&#7899;i m&#7897;t ng&#432;&#7901;i kh&#225;c c&#361;ng &#273;&#7847;y nh&#7919;ng thi&#7871;u h&#7909;t ri&#234;ng. N&#7871;u m&#7897;t m&#7889;i quan h&#7879; m&#7853;p m&#7901; &#273;&#432;&#7907;c duy tr&#236; ch&#7911; y&#7871;u tr&#234;n huy&#7877;n t&#432;&#7903;ng r&#7857;ng c&#243; th&#7875; t&#7891;n t&#7841;i m&#7897;t h&#236;nh th&#7913;c g&#7855;n b&#243; &#8220;v&#7915;a s&#226;u s&#7855;c v&#7915;a kh&#244;ng r&#224;ng bu&#7897;c&#8221;, th&#236; vi&#7879;c b&#432;&#7899;c ra kh&#7887;i n&#243; c&#243; th&#7875; g&#7855;n v&#7899;i s&#7921; th&#7915;a nh&#7853;n r&#7857;ng:</p><ul><li><p>M&#7885;i quan h&#7879; th&#226;n m&#7853;t &#273;&#7873;u &#273;&#242;i h&#7887;i m&#7897;t m&#7913;c &#273;&#7897; cam k&#7871;t, v&#224; do &#273;&#243;, m&#7897;t m&#7913;c &#273;&#7897; t&#7893;n th&#432;&#417;ng kh&#7843; d&#297;.</p></li><li><p>Kh&#244;ng th&#7875; c&#243; t&#236;nh y&#234;u m&#224; kh&#244;ng c&#243; r&#7911;i ro.</p></li></ul><p>Th&#7913; ba, vi&#7879;c h&#7885;c c&#225;ch t&#7891;n t&#7841;i v&#7899;i c&#244; &#273;&#417;n &#8211; theo ngh&#297;a ch&#7883;u &#273;&#7921;ng &#273;&#432;&#7907;c kho&#7843;ng tr&#7889;ng c&#7911;a thi&#7871;u h&#7909;t m&#224; kh&#244;ng v&#7897;i v&#224;ng l&#7845;p &#273;&#7847;y b&#7857;ng b&#7845;t k&#7923; c&#7845;u h&#236;nh &#8220;l&#7917;ng l&#417;&#8221; n&#224;o &#8211; l&#224; &#273;i&#7873;u ki&#7879;n &#273;&#7875; kh&#244;ng b&#7883; bu&#7897;c ch&#7863;t v&#224;o c&#225;c m&#7889;i quan h&#7879; m&#7853;p m&#7901; nh&#432; h&#236;nh th&#7913;c duy nh&#7845;t ch&#7889;ng l&#7841;i tr&#7889;ng r&#7895;ng. Nh&#7919;ng ph&#226;n t&#237;ch g&#7847;n &#273;&#226;y v&#7873; jouissance nh&#432; m&#7897;t d&#7841;ng &#8220;kho&#225;i c&#7843;m t&#7915; tri&#7879;u ch&#7913;ng&#8221; g&#7907;i &#253; r&#7857;ng ch&#7911; th&#7875; nhi&#7873;u khi b&#225;m v&#224;o c&#7845;u tr&#250;c g&#226;y &#273;au l&#224; v&#236; n&#243; v&#7851;n cung c&#7845;p m&#7897;t d&#7841;ng kho&#225;i c&#7843;m qu&#225; m&#7913;c &#8211; ch&#7859;ng h&#7841;n kho&#225;i c&#7843;m c&#7911;a ch&#7901; &#273;&#7907;i, c&#7911;a lo &#226;u, c&#7911;a &#273;&#432;&#7907;c treo gi&#7919;a hy v&#7885;ng v&#224; th&#7845;t v&#7885;ng. Vi&#7879;c r&#7901;i b&#7887; m&#7897;t m&#7889;i quan h&#7879; m&#7853;p m&#7901; v&#236; th&#7871; kh&#244;ng ch&#7881; l&#224; t&#7915; b&#7887; m&#7897;t ng&#432;&#7901;i, m&#224; c&#242;n l&#224; t&#7915; b&#7887; m&#7897;t d&#7841;ng jouissance quen thu&#7897;c g&#7855;n v&#7899;i ch&#237;nh tr&#7841;ng th&#225;i b&#7845;t &#273;&#7883;nh.</p><h2><strong>M&#7889;i quan h&#7879; m&#7853;p m&#7901; nh&#432; th&#225;ch th&#7913;c c&#7911;a ch&#7911; th&#7875; t&#237;nh trong th&#7901;i &#273;&#7841;i s&#7889;</strong></h2><p>T&#7915; l&#259;ng k&#237;nh Lacan, m&#7889;i quan h&#7879; m&#7853;p m&#7901; kh&#244;ng ch&#7881; l&#224; m&#7897;t tr&#224;o l&#432;u nh&#7845;t th&#7901;i c&#7911;a Gen Z, m&#224; l&#224; m&#7897;t h&#236;nh th&#7913;c t&#7893; ch&#7913;c kh&#225;t c&#7847;u trong b&#7889;i c&#7843;nh l&#7883;ch s&#7917; &#8211; bi&#7875;u tr&#432;ng c&#7909; th&#7875;: th&#7901;i &#273;&#7841;i c&#7911;a v&#244; s&#7889; l&#7921;a ch&#7885;n, tr&#7853;t t&#7921; bi&#7875;u tr&#432;ng l&#7887;ng l&#7867;o h&#417;n, v&#224; &#225;p l&#7921;c t&#7921; do c&#225; nh&#226;n &#273;&#432;&#7907;c &#273;&#7849;y l&#234;n r&#7845;t cao. N&#243; cho ph&#233;p kh&#225;t c&#7847;u &#273;&#432;&#7907;c duy tr&#236; trong m&#7897;t tr&#7841;ng th&#225;i l&#7917;ng l&#417;, tr&#236; ho&#227;n kho&#7843;nh kh&#7855;c ch&#7911; th&#7875; ph&#7843;i &#273;&#7889;i di&#7879;n v&#7899;i s&#7921; th&#7853;t kh&#243; ch&#7883;u r&#7857;ng:</p><ul><li><p>Thi&#7871;u h&#7909;t c&#259;n b&#7843;n kh&#244;ng th&#7875; &#273;&#432;&#7907;c l&#7845;p &#273;&#7847;y b&#7903;i b&#7845;t k&#7923; ng&#432;&#7901;i n&#224;o;</p></li><li><p>Ng&#432;&#7901;i kia lu&#244;n l&#224; m&#7897;t ch&#7911; th&#7875; kh&#225;c, v&#7899;i kh&#225;t c&#7847;u ri&#234;ng, kh&#244;ng th&#7875; b&#7883; &#273;&#7891;ng h&#243;a ho&#224;n to&#224;n.</p></li></ul><p>N&#7871;u c&#243; m&#7897;t &#8220;th&#225;ch th&#7913;c mang t&#237;nh th&#7901;i &#273;&#7841;i&#8221; m&#224; t&#236;nh y&#234;u &#273;&#7863;t ra, c&#243; l&#7869; kh&#244;ng ph&#7843;i l&#224; vi&#7879;c &#8220;t&#236;m &#273;&#250;ng ng&#432;&#7901;i&#8221;, m&#224; l&#224; d&#225;m b&#432;&#7899;c qua bi&#234;n gi&#7899;i c&#7911;a s&#7921; m&#417; h&#7891;, ch&#7845;p nh&#7853;n &#273;&#7875; kh&#225;t c&#7847;u &#273;i v&#224;o tr&#7853;t t&#7921; bi&#7875;u tr&#432;ng &#8211; v&#7899;i t&#7845;t c&#7843; r&#7911;i ro, gi&#7899;i h&#7841;n, v&#224; kh&#7843; n&#259;ng &#273;&#7893; v&#7905; &#8211; &#273;&#7875; t&#7915; &#273;&#243;, ch&#7911; th&#7875; c&#243; th&#7875; th&#7921;c s&#7921; &#273;&#7843;m nh&#7853;n v&#7883; tr&#237; c&#7911;a m&#236;nh trong m&#7841;ng l&#432;&#7899;i ham mu&#7889;n, thay v&#236; ch&#7881; l&#224; k&#7867; b&#7883; treo &#7903; v&#249;ng x&#225;m gi&#7919;a huy&#7877;n t&#432;&#7903;ng v&#224; hi&#7879;n th&#7921;c.</p><p>Ch&#237;nh trong ngh&#297;a n&#224;y, ph&#226;n t&#237;ch Lacan cho ph&#233;p ta hi&#7875;u m&#7889;i quan h&#7879; m&#7853;p m&#7901; kh&#244;ng nh&#432; m&#7897;t &#8220;l&#7879;ch l&#7841;c &#273;&#7841;o &#273;&#7913;c&#8221;, m&#224; nh&#432; m&#7897;t tri&#7879;u ch&#7913;ng gi&#224;u th&#244;ng tin v&#7873; c&#225;ch ch&#7911; th&#7875; &#273;&#432;&#417;ng &#273;&#7841;i &#273;ang th&#432;&#417;ng l&#432;&#7907;ng v&#7899;i thi&#7871;u h&#7909;t, kh&#225;t c&#7847;u, v&#224; l&#7901;i h&#7913;a lu&#244;n ch&#432;a tr&#7885;n c&#7911;a t&#236;nh y&#234;u.</p>]]></content:encoded></item><item><title><![CDATA[#6. tháng 10 - một lúc nào đó.]]></title><description><![CDATA[&#8220;Trong m&#7895;i s&#7921; k&#7871;t th&#250;c, lu&#244;n &#7849;n ch&#7913;a m&#7897;t kh&#7903;i &#273;&#7847;u m&#7899;i - ch&#7881; khi ta d&#225;m bu&#244;ng b&#7887;, ta m&#7899;i th&#7921;c s&#7921; t&#236;m th&#7845;y ch&#237;nh m&#236;nh.&#8221;]]></description><link>https://www.hdung.com/p/thang-10-mot-luc-nao-o</link><guid isPermaLink="false">https://www.hdung.com/p/thang-10-mot-luc-nao-o</guid><dc:creator><![CDATA[hdung]]></dc:creator><pubDate>Sun, 02 Nov 2025 15:34:22 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/6fb4ef61-02c7-422c-9162-a08291060118_683x488.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>&#8220;Trong m&#7895;i s&#7921; k&#7871;t th&#250;c, lu&#244;n &#7849;n ch&#7913;a m&#7897;t kh&#7903;i &#273;&#7847;u m&#7899;i - ch&#7881; khi ta d&#225;m bu&#244;ng b&#7887;, ta m&#7899;i th&#7921;c s&#7921; t&#236;m th&#7845;y ch&#237;nh m&#236;nh.&#8221;</strong></p><p>H&#7891;i &#273;&#243;, v&#224;o m&#7897;t bu&#7893;i chi&#7873;u m&#249;a h&#232; th&#225;ng 7/2024, m&#236;nh g&#7885;i &#273;i&#7879;n cho mentor c&#7911;a m&#236;nh v&#224; n&#243;i v&#7899;i ch&#7883; r&#7857;ng &#273;&#7871;n th&#225;ng 6/2025, em s&#7869; ngh&#7881; vi&#7879;c ho&#224;n to&#224;n. Qua &#273;i&#7879;n tho&#7841;i, m&#236;nh c&#7843;m nh&#7853;n &#273;&#432;&#7907;c s&#7921; ng&#7841;c nhi&#234;n l&#7851;n ho&#224;i nghi trong gi&#7885;ng n&#243;i c&#7911;a ch&#7883; - m&#7897;t ph&#7843;n &#7913;ng ho&#224;n to&#224;n d&#7877; hi&#7875;u. Ai m&#224; tin &#273;&#432;&#7907;c m&#7897;t ng&#432;&#7901;i lu&#244;n n&#259;ng &#273;&#7897;ng, lu&#244;n d&#7891;n h&#7871;t n&#259;ng l&#432;&#7907;ng v&#224;o c&#244;ng vi&#7879;c l&#7841;i c&#243; th&#7875; bu&#244;ng xu&#7889;ng t&#7845;t c&#7843; nh&#432; v&#7853;y?</p><p>&#272;&#243; l&#224; m&#249;a h&#232; n&#259;m 2024 - th&#7901;i &#273;i&#7875;m m&#236;nh tr&#7843;i qua c&#417;n kh&#7911;ng ho&#7843;ng &#273;&#7847;u ti&#234;n &#7903; tu&#7893;i 30. V&#224; n&#243; kh&#244;ng ph&#7843;i l&#224; duy nh&#7845;t. Sau &#273;&#243;, m&#236;nh l&#7847;n l&#432;&#7907;t nh&#7845;n ch&#236;m b&#7843;n th&#226;n v&#224;o th&#234;m hai &#273;&#7907;t kh&#7911;ng ho&#7843;ng kh&#225;c v&#224;o th&#225;ng 12/2024 v&#224; th&#225;ng 2/2025. Ba l&#7847;n v&#7845;p ng&#227;, ba l&#7847;n ph&#7843;i &#273;&#7889;i m&#7863;t v&#7899;i nh&#7919;ng c&#7843;m x&#250;c m&#224; tr&#432;&#7899;c &#273;&#226;y m&#236;nh ch&#432;a bao gi&#7901; ngh&#297; m&#236;nh s&#7869; ph&#7843;i tr&#7843;i qua.</p><p>N&#243; th&#7853;t s&#7921; r&#7845;t t&#7879;. M&#236;nh kh&#243;c nhi&#7873;u &#273;&#7871;n m&#7913;c kh&#244;ng th&#7875; ki&#7875;m so&#225;t &#273;&#432;&#7907;c. Nh&#7919;ng gi&#7885;t n&#432;&#7899;c m&#7855;t c&#7913; tu&#244;n ra kh&#244;ng ng&#7915;ng, nh&#432; th&#7875; ch&#250;ng &#273;ang mang theo t&#7845;t c&#7843; s&#7921; ki&#7879;t s&#7913;c, &#225;p l&#7921;c v&#224; nh&#7919;ng c&#226;u h&#7887;i kh&#244;ng l&#7901;i &#273;&#225;p m&#224; m&#236;nh &#273;&#227; g&#7891;ng m&#236;nh ch&#7883;u &#273;&#7921;ng su&#7889;t b&#7845;y l&#226;u. Sau h&#417;n 10 n&#259;m chinh chi&#7871;n kh&#7855;p n&#417;i, lu&#244;n t&#7921; m&#236;nh v&#432;&#7907;t qua m&#7885;i th&#7917; th&#225;ch, &#273;&#226;y c&#361;ng l&#224; th&#7901;i gian hi&#7871;m hoi m&#236;nh t&#236;m &#273;&#7871;n hai ng&#432;&#7901;i b&#7841;n th&#226;n &#273;&#7875; n&#243;i chuy&#7879;n, &#273;&#7875; th&#7853;t l&#242;ng th&#7915;a nh&#7853;n r&#7857;ng: &#8220;<strong>Tao &#273;ang r&#7845;t t&#7879;</strong>&#65279;&#8220;.</p><p>Th&#225;ng 7/2025, m&#236;nh v&#7851;n c&#7889; g&#7855;ng th&#7917; s&#7913;c v&#7899;i &#8220;nghi&#7879;p t&#432; b&#7843;n&#8221; sau khi r&#7901;i c&#244;ng ty c&#361;, ngh&#297; r&#7857;ng c&#243; th&#7875; ng&#7885;n l&#7917;a &#273;am m&#234; v&#7851;n c&#242;n &#273;&#226;u &#273;&#243;. Nh&#432;ng th&#7853;t ti&#7871;c, m&#236;nh nh&#7853;n ra m&#236;nh &#273;&#227; h&#7871;t l&#7917;a thi&#7879;t s&#7921; r&#7891;i. Ng&#7885;n l&#7917;a m&#224; t&#7915;ng ch&#225;y b&#7915;ng b&#7915;ng trong m&#7895;i d&#7921; &#225;n, m&#7895;i th&#7917; th&#225;ch gi&#7901; ch&#7881; c&#242;n l&#224; tro t&#224;n. Th&#7871; l&#224; quy&#7871;t &#273;&#7883;nh &#273;&#227; r&#245; r&#224;ng - m&#236;nh &#8220;<strong>t&#7921; do</strong>&#65279;&#8220; lu&#244;n!</p><h2>Khi th&#226;n &#8211; t&#226;m &#273;&#7891;ng thanh l&#234;n ti&#7871;ng</h2><p>Nh&#236;n l&#7841;i qu&#227;ng th&#7901;i gian v&#7915;a r&#7891;i, m&#236;nh nh&#7853;n ra r&#7857;ng nh&#7919;ng g&#236; m&#236;nh tr&#7843;i qua th&#7921;c ch&#7845;t l&#224; bi&#7875;u hi&#7879;n c&#7911;a c&#225;c h&#7897;i ch&#7913;ng t&#226;m l&#253; ph&#7893; bi&#7871;n trong x&#227; h&#7897;i hi&#7879;n &#273;&#7841;i, m&#224; kh&#244;ng ph&#7843;i ai c&#361;ng d&#225;m th&#7915;a nh&#7853;n. Theo c&#225;c nghi&#234;n c&#7913;u khoa h&#7885;c, khi &#273;&#7889;i di&#7879;n v&#7899;i nhi&#7873;u &#225;p l&#7921;c k&#233;o d&#224;i, c&#417; th&#7875; v&#224; t&#226;m tr&#237; d&#7877; r&#417;i v&#224;o tr&#7841;ng th&#225;i g&#7885;i l&#224; &#8220;<strong>burnout</strong>&#65279;&#8221; (ki&#7879;t s&#7913;c tinh th&#7847;n) ho&#7863;c &#8220;<strong>adjustment disorder</strong>&#65279;&#8221; (r&#7889;i lo&#7841;n th&#237;ch nghi), &#273;&#7863;c bi&#7879;t d&#7877; xu&#7845;t ph&#225;t &#7903; ng&#432;&#7905;ng 30, khi k&#7923; v&#7885;ng x&#227; h&#7897;i v&#224; b&#7843;n th&#226;n ch&#7891;ng ch&#7845;t l&#234;n vai.</p><p>C&#225;c bi&#7875;u hi&#7879;n nh&#432; m&#7845;t ng&#7911;, c&#7843;m gi&#225;c m&#7845;t ph&#432;&#417;ng h&#432;&#7899;ng, bu&#7891;n b&#227; k&#233;o d&#224;i, thi&#7871;u &#273;&#7897;ng l&#7921;c &#8211; &#273;&#7873;u l&#224; tri&#7879;u ch&#7913;ng &#273;i&#7875;n h&#236;nh. C&#361;ng trong giai &#273;o&#7841;n n&#224;y, nhi&#7873;u ng&#432;&#7901;i g&#7863;p kh&#7911;ng ho&#7843;ng hi&#7879;n sinh &#8220;<strong>existential crisis</strong>&#65279;&#8221;, &#273;&#7863;t ra lo&#7841;t c&#226;u h&#7887;i v&#7873; &#253; ngh&#297;a c&#7911;a th&#224;nh t&#7921;u, c&#244;ng vi&#7879;c, v&#224; s&#7921; t&#7891;n t&#7841;i c&#7911;a ch&#237;nh m&#236;nh.</p><p>Chuy&#234;n gia t&#226;m l&#253; h&#7885;c l&#226;m s&#224;ng cho r&#7857;ng, &#273;&#7875; v&#432;&#7907;t qua nh&#7919;ng giai &#273;o&#7841;n nh&#432; v&#7853;y, &#273;i&#7873;u quan tr&#7885;ng nh&#7845;t kh&#244;ng ph&#7843;i l&#224; &#233;p bu&#7897;c b&#7843;n th&#226;n ph&#7843;i &#8220;&#7893;n&#8221;, m&#224; l&#224; cho ph&#233;p m&#236;nh &#273;&#432;&#7907;c y&#7871;u &#273;u&#7889;i, &#273;&#432;&#7907;c ch&#7853;m l&#7841;i v&#224; &#273;&#432;&#7907;c t&#236;m ki&#7871;m s&#7921; h&#7895; tr&#7907;. B&#7843;n th&#226;n m&#236;nh c&#361;ng nh&#7853;n ra, &#273;i tr&#7883; li&#7879;u v&#7853;t l&#253; kh&#244;ng ch&#7881; ch&#7919;a l&#224;nh th&#226;n th&#7875; m&#224; c&#242;n nh&#432; m&#7897;t c&#225;ch t&#226;m l&#253; tr&#7883; li&#7879;u &#8211; gi&#250;p m&#236;nh k&#7871;t n&#7889;i l&#7841;i v&#7899;i b&#7843;n th&#226;n, nh&#236;n nh&#7853;n c&#7843;m x&#250;c, v&#224; t&#7915;ng b&#432;&#7899;c x&#226;y d&#7921;ng l&#7841;i ngu&#7891;n n&#259;ng l&#432;&#7907;ng b&#234;n trong.</p><h2>Khi c&#417; th&#7875; l&#234;n ti&#7871;ng</h2><p>Ngh&#7881; vi&#7879;c r&#7891;i, nghe l&#7901;i m&#7865; &#273;i h&#7885;c l&#225;i xe h&#417;i - m&#7897;t k&#7871; ho&#7841;ch t&#432;&#7903;ng ch&#7915;ng b&#236;nh th&#432;&#7901;ng - th&#236; t&#236;nh c&#7901; l&#224;m cho chi&#7871;c vai c&#7911;a m&#236;nh tr&#7903; n&#234;n &#273;au n&#7863;ng n&#7873; m&#7897;t c&#225;ch b&#7845;t th&#432;&#7901;ng. C&#417;n &#273;au kh&#244;ng ch&#7881; l&#224; tho&#225;ng qua, m&#224; k&#233;o d&#224;i v&#224; ng&#224;y c&#224;ng tr&#7847;m tr&#7885;ng h&#417;n. K&#7871;t qu&#7843; ch&#7909;p MRI h&#7891;i th&#225;ng 9/2025 kh&#244;ng ngo&#224;i d&#7921; &#273;o&#225;n c&#7911;a m&#236;nh: tho&#225;t v&#7883; &#273;&#297;a &#273;&#7879;m, tho&#225;i h&#243;a &#273;&#7889;t s&#7889;ng c&#7893;.</p><p>M&#236;nh c&#361;ng bu&#7891;n, nh&#432;ng ph&#7843;i th&#7853;t l&#242;ng th&#7915;a nh&#7853;n r&#7857;ng &#273;&#243; l&#224; h&#7853;u qu&#7843; t&#7845;t y&#7871;u c&#7911;a vi&#7879;c &#244;m &#273;&#7891;m qu&#225; nhi&#7873;u ho&#7841;t &#273;&#7897;ng l&#250;c tr&#7867;. Nh&#7919;ng n&#259;m th&#225;ng kh&#244;ng ng&#7915;ng ngh&#7881;, lu&#244;n ch&#7841;y &#273;ua v&#7899;i th&#7901;i gian, lu&#244;n &#273;&#7863;t deadline v&#224; c&#244;ng vi&#7879;c l&#234;n tr&#234;n s&#7913;c kh&#7887;e c&#7911;a ch&#237;nh m&#236;nh. C&#417; th&#7875; &#273;&#227; im l&#7863;ng ch&#7883;u &#273;&#7921;ng r&#7845;t l&#226;u, v&#224; gi&#7901; n&#243; &#273;ang l&#234;n ti&#7871;ng theo c&#225;ch c&#7911;a n&#243;.</p><p>G&#7847;n hai th&#225;ng qua, m&#236;nh b&#7855;t &#273;&#7847;u v&#7853;n h&#224;nh cu&#7897;c s&#7889;ng theo m&#7897;t c&#225;ch ho&#224;n to&#224;n kh&#225;c bi&#7879;t. &#272;i MRT v&#224; bus thay v&#236; &#273;i xe m&#225;y hay t&#7921; l&#225;i xe &#273;&#7875; h&#7841;n ch&#7871; s&#7921; d&#7857;n x&#243;c v&#224; &#225;p l&#7921;c khi &#273;i&#7873;u khi&#7875;n ph&#432;&#417;ng ti&#7879;n. Kh&#244;ng l&#224;m vi&#7879;c qu&#225; 30 ph&#250;t cho m&#7897;t &#273;&#7907;t, ngh&#7881; ng&#417;i &#273;&#7847;y &#273;&#7911; gi&#7919;a c&#225;c kho&#7843;ng th&#7901;i gian. Ng&#7911; nghi&#234;ng, v&#7853;n &#273;&#7897;ng nh&#7865; nh&#224;ng nh&#432;ng &#273;&#7873;u &#273;&#7863;n, v&#224; quan tr&#7885;ng nh&#7845;t l&#224; u&#7889;ng n&#432;&#7899;c nhi&#7873;u &#273;&#7875; h&#7895; tr&#7907; qu&#225; tr&#236;nh ph&#7909;c h&#7891;i.</p><p>Ngo&#224;i gi&#7901; &#273;i d&#7841;y v&#224; &#273;i h&#7885;c, vi&#7879;c g&#7863;p b&#225;c s&#297; ba bu&#7893;i m&#7895;i tu&#7847;n &#273;&#432;&#7907;c s&#7855;p x&#7871;p v&#224;o l&#7883;ch c&#7911;a m&#236;nh nh&#432; m&#7897;t th&#243;i quen kh&#244;ng th&#7875; thi&#7871;u. M&#7895;i bu&#7893;i &#273;i&#7873;u tr&#7883; kh&#244;ng ch&#7881; l&#224; ch&#259;m s&#243;c th&#226;n th&#7875;, m&#224; c&#242;n l&#224; th&#7901;i gian m&#236;nh h&#7885;c c&#225;ch l&#7855;ng nghe ch&#237;nh m&#236;nh. M&#236;nh &#273;&#227; s&#7889;ng ch&#7853;m nh&#7845;t trong 32 n&#259;m cu&#7897;c &#273;&#7901;i - v&#224; l&#7847;n &#273;&#7847;u ti&#234;n, m&#236;nh c&#7843;m th&#7845;y &#273;i&#7873;u &#273;&#243; kh&#244;ng h&#7873; t&#7891;i t&#7879;.</p><h2>Nh&#7919;ng gi&#225; tr&#7883; v&#244; h&#236;nh</h2><p>Tho&#225;ng c&#225;i m&#224; s&#7855;p h&#7871;t n&#259;m r&#7891;i. Nh&#236;n l&#7841;i, m&#236;nh c&#361;ng ch&#432;a l&#224;m &#273;&#432;&#7907;c g&#236; &#8220;to t&#225;t&#8221; ngo&#224;i bu&#7891;n b&#227;, &#273;au b&#7879;nh v&#224; x&#224;i ti&#7873;n. Kh&#244;ng c&#243; th&#224;nh t&#237;ch n&#7893;i b&#7853;t n&#224;o &#273;&#7875; khoe, kh&#244;ng c&#243; d&#7921; &#225;n l&#7899;n n&#224;o &#273;&#7875; t&#7921; h&#224;o, kh&#244;ng c&#243; con s&#7889; doanh thu &#7845;n t&#432;&#7907;ng n&#224;o &#273;&#7875; chia s&#7867; tr&#234;n m&#7841;ng x&#227; h&#7897;i.</p><p>Nh&#432;ng thay v&#224;o &#273;&#243;, m&#236;nh l&#7841;i t&#237;ch l&#361;y &#273;&#432;&#7907;c nh&#7919;ng gi&#225; tr&#7883; tinh th&#7847;n kh&#225;c - nh&#7919;ng th&#7913; m&#224; tr&#432;&#7899;c &#273;&#226;y m&#236;nh ch&#432;a bao gi&#7901; ngh&#297; l&#224; quan tr&#7885;ng.</p><p>&#272;i d&#7841;y, g&#7863;p g&#7905; nhi&#7873;u h&#7885;c tr&#242; v&#7899;i nh&#7919;ng c&#226;u chuy&#7879;n, ho&#224;n c&#7843;nh v&#224; &#432;&#7899;c m&#417; kh&#225;c nhau. M&#7895;i bu&#7893;i h&#7885;c kh&#244;ng ch&#7881; l&#224; truy&#7873;n &#273;&#7841;t ki&#7871;n th&#7913;c, m&#224; c&#242;n l&#224; c&#417; h&#7897;i &#273;&#7875; m&#236;nh ph&#225;t tri&#7875;n n&#259;ng l&#7921;c m&#7899;i, nh&#236;n nh&#7853;n v&#7845;n &#273;&#7873; t&#7915; nhi&#7873;u g&#243;c &#273;&#7897;, v&#224; t&#236;m th&#7845;y &#253; ngh&#297;a trong vi&#7879;c g&#243;p ph&#7847;n v&#224;o h&#224;nh tr&#236;nh c&#7911;a ng&#432;&#7901;i kh&#225;c. Thay &#273;&#7893;i c&#244;ng vi&#7879;c v&#224; m&#244;i tr&#432;&#7901;ng gi&#250;p m&#236;nh nh&#7853;n ra r&#7857;ng s&#7921; nghi&#7879;p kh&#244;ng ch&#7881; c&#243; m&#7897;t con &#273;&#432;&#7901;ng duy nh&#7845;t.</p><p>&#272;i h&#7885;c, ti&#7871;p c&#7853;n ki&#7871;n th&#7913;c m&#7899;i, v&#224; quan tr&#7885;ng h&#417;n c&#7843; l&#224; hi&#7875;u ra m&#236;nh th&#237;ch nghi&#234;n c&#7913;u nh&#432; th&#7871; n&#224;o. Kh&#244;ng ph&#7843;i nghi&#234;n c&#7913;u &#273;&#7875; c&#243; b&#7857;ng c&#7845;p hay danh hi&#7879;u, m&#224; nghi&#234;n c&#7913;u v&#236; s&#7921; t&#242; m&#242; thu&#7847;n t&#250;y, v&#236; ni&#7873;m vui &#273;&#432;&#7907;c kh&#225;m ph&#225; nh&#7919;ng &#273;i&#7873;u ch&#432;a bi&#7871;t, v&#236; c&#7843;m gi&#225;c &#273;&#432;&#7907;c m&#7903; r&#7897;ng t&#7847;m nh&#236;n c&#7911;a ch&#237;nh m&#236;nh.</p><p>&#272;i kh&#225;m b&#7879;nh, v&#224; b&#7845;t ng&#7901; c&#243; th&#234;m m&#7897;t ng&#432;&#7901;i b&#7841;n m&#7899;i - ch&#237;nh l&#224; b&#225;c s&#297; c&#7911;a m&#236;nh. Nh&#7919;ng bu&#7893;i tr&#242; chuy&#7879;n kh&#244;ng ch&#7881; v&#7873; tri&#7879;u ch&#7913;ng v&#224; ph&#432;&#417;ng ph&#225;p &#273;i&#7873;u tr&#7883;, m&#224; c&#242;n l&#224; nh&#7919;ng l&#7901;i an &#7911;i tinh th&#7847;n, v&#7921;c d&#7853;y r&#7845;t nhi&#7873;u th&#7913; trong m&#236;nh, v&#224; d&#7841;y m&#236;nh bi&#7871;t y&#234;u th&#432;&#417;ng c&#417; th&#7875; c&#7911;a ch&#237;nh m&#236;nh - &#273;i&#7873;u m&#224; su&#7889;t nhi&#7873;u n&#259;m qua m&#236;nh &#273;&#227; qu&#234;n m&#7845;t.</p><h2>N&#259;m c&#7911;a s&#7921; chuy&#7875;n ho&#225;</h2><p>Kh&#225;c v&#7899;i nhi&#7873;u ng&#432;&#7901;i, n&#259;m s&#7889; 9 c&#7911;a m&#236;nh kh&#244;ng ph&#7843;i l&#224; n&#259;m c&#7911;a nh&#7919;ng th&#224;nh t&#7921;u r&#7921;c r&#7905; hay nh&#7919;ng b&#432;&#7899;c ti&#7871;n v&#432;&#7907;t b&#7853;c. M&#236;nh c&#7843;m gi&#225;c nh&#432; &#273;&#226;y l&#224; n&#259;m &#273;&#7893;i m&#7899;i t&#432; duy v&#224; k&#7871;t n&#7889;i s&#226;u s&#7855;c h&#417;n v&#7899;i c&#225;c m&#7889;i quan h&#7879; xung quanh. N&#259;m m&#224; m&#236;nh kh&#244;ng c&#7847;n g&#236; ngo&#224;i s&#7921; th&#7843;nh th&#417;i v&#224; b&#236;nh y&#234;n - hai th&#7913; xa x&#7881; nh&#7845;t &#273;&#7889;i v&#7899;i phi&#234;n b&#7843;n tr&#432;&#7899;c &#273;&#226;y c&#7911;a ch&#237;nh m&#236;nh.</p><p>&#272;&#226;y l&#224; n&#259;m m&#224; m&#236;nh mu&#7889;n &#273;&#432;&#7907;c d&#7921;a v&#224;o ai &#273;&#243;, mu&#7889;n &#273;&#432;&#7907;c tr&#7903; n&#234;n nh&#7887; b&#233; v&#224; y&#7871;u &#273;u&#7889;i m&#224; kh&#244;ng c&#7843;m th&#7845;y t&#7897;i l&#7895;i hay x&#7845;u h&#7893;. N&#259;m m&#224; m&#236;nh h&#7885;c &#273;&#432;&#7907;c r&#7857;ng s&#7913;c m&#7841;nh th&#7921;c s&#7921; kh&#244;ng ph&#7843;i l&#224; kh&#244;ng bao gi&#7901; ng&#227;, m&#224; l&#224; bi&#7871;t &#273;&#7913;ng d&#7853;y sau m&#7895;i l&#7847;n v&#7845;p ng&#227;, v&#224; bi&#7871;t khi n&#224;o c&#7847;n t&#236;m &#273;&#7871;n ai &#273;&#243; &#273;&#7875; &#273;&#432;&#7907;c n&#226;ng &#273;&#7905;.</p><p>C&#243; l&#7869; &#273;&#226;y kh&#244;ng ph&#7843;i l&#224; n&#259;m th&#7845;t b&#7841;i nh&#432; m&#236;nh v&#7851;n ngh&#297;. &#272;&#226;y l&#224; n&#259;m m&#236;nh h&#7885;c &#273;&#432;&#7907;c c&#225;ch s&#7889;ng ch&#7853;m l&#7841;i, c&#225;ch y&#234;u th&#432;&#417;ng b&#7843;n th&#226;n, c&#225;ch bu&#244;ng b&#7887; nh&#7919;ng g&#236; kh&#244;ng c&#242;n ph&#249; h&#7907;p, v&#224; c&#225;ch &#273;&#243;n nh&#7853;n nh&#7919;ng &#273;i&#7873;u m&#7899;i m&#7867; v&#7899;i t&#226;m th&#7871; c&#7903;i m&#7903; h&#417;n.</p><div><hr></div><p><em>T&#7921; nhi&#234;n m&#236;nh nh&#7899; kho&#7843;nh kh&#7855;c khi 22 tu&#7893;i &#8211; l&#7847;n &#273;&#7847;u ti&#234;n tr&#7903; th&#224;nh gia &#273;&#236;nh c&#7911;a m&#7897;t ai &#273;&#243;. Khi 26 &#8211; l&#7847;n &#273;&#7847;u tr&#7903; th&#224;nh m&#7865; c&#7911;a m&#7897;t ai &#273;&#243;. B&#226;y gi&#7901; th&#236;&#8230; <strong>tr&#7903; v&#7873; &#273;i ch&#7913; ha!</strong>&#65279;</em></p>]]></content:encoded></item><item><title><![CDATA[#5. chuyện của người "nghỉ việc"]]></title><description><![CDATA[t&#432;&#7903;ng ch&#7915;ng nh&#432; ngh&#7881; vi&#7879;c s&#7869; r&#7843;nh th&#236; m&#236;nh l&#7841;i gi&#7919; th&#243;i quen c&#7911;a ng&#432;&#7901;i &#273;i l&#224;m]]></description><link>https://www.hdung.com/p/6-chuyen-cua-nguoi-nghi-viec</link><guid isPermaLink="false">https://www.hdung.com/p/6-chuyen-cua-nguoi-nghi-viec</guid><dc:creator><![CDATA[hdung]]></dc:creator><pubDate>Tue, 29 Jul 2025 16:09:45 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/af3d81e5-2010-47f9-8ccc-24728842d91a_893x638.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>G&#7847;n &#273;&#226;y, m&#236;nh v&#244; t&#236;nh &#273;&#7885;c m&#7897;t b&#224;i nghi&#234;n c&#7913;u c&#7911;a <strong>Hsee &amp; c&#7897;ng s&#7921;</strong> v&#7873; <em>Idleness Aversion &#8211; &#193;c c&#7843;m v&#7899;i s&#7921; nh&#224;n r&#7895;i - </em>k&#7871;t qu&#7843; cho th&#7845;y:</p><ul><li><p>Ng&#432;&#7901;i ta c&#7843;m th&#7845;y <em>&#237;t h&#224;i l&#242;ng h&#417;n</em> n&#7871;u ng&#7891;i kh&#244;ng;</p></li></ul><ul><li><p>S&#7921; nh&#224;n r&#7895;i kh&#244;ng &#273;&#432;&#7907;c xem l&#224; "th&#432; gi&#227;n", m&#224; l&#224; tr&#7841;ng th&#225;i v&#244; ngh&#297;a.</p></li></ul><p>Nghi&#234;n c&#7913;u gi&#7843;i th&#237;ch hai &#273;i&#7873;u <em>[&#253; ngh&#297;a c&#7911;a l&#253; thuy&#7871;t]</em>:</p><ul><li><p>Th&#243;i quen b&#7853;n r&#7897;n c&#243; th&#7875; l&#224; m&#7897;t c&#417; ch&#7871; t&#7921; b&#7843;o v&#7879; &#273;&#7875; tr&#225;nh s&#7921; tr&#7889;ng r&#7895;ng v&#224; kh&#7911;ng ho&#7843;ng hi&#7879;n sinh (<em>existential discomfort</em>);</p></li><li><p>L&#253; gi&#7843;i nguy&#234;n nh&#226;n m&#7897;t s&#7889; ng&#432;&#7901;i kh&#244;ng th&#7875; "th&#432; gi&#227;n" m&#224; kh&#244;ng th&#7845;y t&#7897;i l&#7895;i.</p></li></ul><p>&#7914; v&#236; &#273;&#243; l&#224; m&#236;nh - ch&#237;nh t&#244;i - ng&#432;&#7901;i mu&#7889;n ngh&#7881; vi&#7879;c full-time &#273;&#7875; c&#243; kho&#7843;ng d&#7915;ng ch&#7853;m l&#7841;i trong cu&#7897;c &#273;&#7901;i.</p><div><hr></div><h1>th&#237;ch h&#7885;c</h1><p>Ngay sau ngh&#7881; vi&#7879;c, m&#236;nh &#273;&#227; b&#7855;t &#273;&#7847;u &#273;i h&#7885;c l&#225;i xe, ti&#7871;ng Anh, b&#7855;t &#273;&#7847;u tr&#7903; th&#224;nh nghi&#234;n c&#7913;u sinh ti&#7871;n s&#297; &amp; g&#7847;n &#273;&#226;y nh&#7845;t l&#224; &#273;&#259;ng k&#253; h&#7885;c make-up sau khi ho&#224;n t&#7845;t s&#417; b&#7897; kh&#243;a h&#7885;c l&#225;i xe.</p><p>L&#224; m&#7897;t ng&#432;&#7901;i sinh ra &#273;&#7875; l&#224;m k&#7871; ho&#7841;ch n&#234;n l&#7883;ch h&#7885;c c&#7911;a m&#236;nh d&#432;&#7901;ng nh&#432; k&#237;n ho&#224;n to&#224;n v&#224; d&#224;n tr&#7843;i cho c&#225;c khung gi&#7901; &#8220;t&#7921; h&#7885;c&#8221; ngay sau 1 ng&#224;y ngh&#7881; vi&#7879;c.</p><p>Tr&#432;&#7899;c khi cu&#7889;n s&#225;ch &#8220;&#272;&#432;&#7907;c h&#7885;c&#8221; viral b&#7903;i nh&#7919;ng v&#7845;n &#273;&#7873; v&#7873; b&#7843;n d&#7883;ch, th&#236; m&#236;nh &#273;&#227; &#273;&#7885;c n&#243; kh&#225; s&#7899;m khi v&#7915;a xu&#7845;t b&#7843;n, m&#236;nh th&#237;ch Tara - v&#236; th&#7845;y ch&#237;nh m&#236;nh trong &#273;&#243;. D&#249; sinh ra trong m&#7897;t gia &#273;&#236;nh c&#7921;c &#273;oan v&#224; kh&#244;ng &#273;&#432;&#7907;c &#273;&#7871;n tr&#432;&#7901;ng, Tara v&#7851;n t&#7921; h&#7885;c v&#224; &#273;&#7863;t ch&#226;n v&#224;o c&#225;c ng&#244;i tr&#432;&#7901;ng danh gi&#225; b&#7857;ng kh&#7843; n&#259;ng c&#7911;a m&#236;nh. Cu&#7889;n s&#225;ch &#273;&#227; cho m&#236;nh hi&#7875;u vi&#7879;c h&#7885;c kh&#244;ng ch&#7881; l&#224; tri th&#7913;c &#8211; m&#224; l&#224; h&#224;nh tr&#236;nh t&#7921; &#273;&#7883;nh ngh&#297;a l&#7841;i b&#7843;n th&#226;n.</p><blockquote><p><em>Gi&#225;o d&#7909;c l&#224; con &#273;&#432;&#7901;ng t&#7921; ch&#7919;a l&#224;nh v&#224; gi&#7843;i ph&#243;ng c&#225; nh&#226;n.</em></p></blockquote><p>Trong <a href="https://youtu.be/oc9KJAqck2E?si=_Fd08jT6pBTa6dk0">vlog</a> g&#7847;n nh&#7845;t c&#7911;a m&#236;nh &#7903; &#272;&#224; L&#7841;t, m&#236;nh g&#7847;n nh&#432; &#8220;v&#7905; toang&#8221; b&#7903;i ch&#7845;t l&#432;&#7907;ng cu&#7897;c s&#7889;ng v&#224; ngu&#7891;n n&#259;ng l&#432;&#7907;ng kh&#244;ng &#273;&#7911; &#273;&#7875; ki&#7875;m so&#225;t m&#7885;i th&#7913;. V&#224; nh&#432; m&#7885;i l&#7847;n khi c&#7847;n &#8220;ch&#7919;a&#8221; - th&#236; vi&#7879;c H&#7884;C lu&#244;n l&#224; gi&#7843;i ph&#225;p duy nh&#7845;t v&#224; t&#7889;t nh&#7845;t.</p><p>&#272;a ph&#7847;n m&#7885;i ng&#432;&#7901;i th&#432;&#7901;ng s&#7869; b&#7845;t ng&#7901; v&#236; m&#236;nh h&#7885;c cao l&#234;n sau th&#7841;c s&#297;, h&#7885; h&#7887;i: &#8220;m&#7909;c ti&#234;u l&#224; g&#236;?&#8221; - th&#7921;c ra th&#236; n&#243; c&#361;ng nh&#432; m&#7885;i l&#7847;n b&#7845;t th&#432;&#7901;ng kh&#225;c trong cu&#7897;c &#273;&#7901;i c&#7911;a m&#236;nh - h&#7885;c &#273;&#7875; t&#236;m l&#7841;i &#8220;<em>m&#7897;t H&#7841;nh Dung</em>&#8221; v&#7889;n c&#243;.</p><h1>kh&#225;m ph&#225; &#7889;c &#273;&#7843;o kh&#225;c</h1><p>Ng&#224;y x&#432;a, khi l&#224;m website &#273;&#7875; x&#226;y d&#7921;ng nh&#226;n hi&#7879;u v&#224; duy tr&#236; ho&#7841;t &#273;&#7897;ng vi&#7871;t, m&#236;nh &#273;&#227; ph&#7843;i t&#236;m hi&#7875;u r&#7845;t nhi&#7873;u v&#7873; hosting &amp; domain [<em>th&#7853;t ra l&#224; r&#7845;t ch&#7853;t v&#7853;t</em>], ho&#224;n thi&#7879;n xong th&#236; m&#7879;t, th&#7871; l&#224; kh&#244;ng t&#224;i n&#224;o s&#225;ng t&#7841;o n&#7893;i m&#7897;t ch&#7919;. Ngh&#7881; vi&#7879;c - m&#236;nh quy&#7871;t t&#226;m d&#7901;i nh&#224; v&#7873; Substack &#273;&#7875; m&#7885;i th&#7913; tr&#7903; n&#234;n &#273;&#417;n gi&#7843;n h&#417;n.</p><p>Giao di&#7879;n t&#7889;i gi&#7843;n.</p><p>T&#7841;o b&#224;i vi&#7871;t d&#7877; d&#224;ng.</p><p>Ch&#7881; c&#7847;n c&#243; domain.</p><p>Th&#7871; l&#224; trong n&#259;m nay, m&#236;nh ch&#7881; t&#7889;n 16$ duy tr&#236; domain + 50$ cho Substack &#273;&#7875; x&#224;i domain ngo&#224;i (su&#7889;t &#273;&#7901;i). </p><blockquote><p><em>L&#250;c m&#224; m&#236;nh h&#7911;y g&#243;i hosting th&#236; b&#7841;n Sales Manager c&#243; h&#7887;i: &#8220;Ch&#250;ng t&#244;i c&#243; &#273;ang l&#224;m kh&#244;ng t&#7889;t &#273;i&#7873;u g&#236; kh&#244;ng?&#8221; - &#8220;&#192; kh&#244;ng, ch&#7881; l&#224; t&#244;i chuy&#7875;n qua m&#7897;t n&#417;i th&#226;n thi&#7879;n h&#417;n cho ng&#432;&#7901;i vi&#7871;t.&#8221; </em></p></blockquote><p>Nh&#7919;ng n&#259;m g&#7847;n &#273;&#226;y, m&#236;nh ngh&#297; kh&#225;c &#273;i v&#7873; Vi&#7871;t.</p><p><em><strong>Mu&#7889;n</strong></em> r&#232;n luy&#7879;n s&#225;ng t&#225;c.</p><p><em><strong>Mu&#7889;n </strong></em>ghi l&#7841;i h&#224;nh tr&#236;nh c&#7911;a tu&#7893;i tr&#7867;.</p><p>Th&#250; th&#7853;t th&#236;, m&#236;nh kh&#244;ng c&#242;n ngh&#297; &#273;&#7871;n t&#432;&#417;ng lai h&#224;o nho&#225;ng hay c&#7889; g&#7855;ng x&#226;y d&#7921;ng h&#236;nh &#7843;nh &#8220;<em>c&#226;y vi&#7871;t chuy&#234;n nghi&#7879;p</em>&#8221; nh&#432; x&#432;a. </p><p>M&#7909;c ti&#234;u l&#7899;n nh&#7845;t l&#224; l&#7845;p &#273;&#7847;y ch&#7919; v&#224;o &#273;&#7843;o hoang m&#224; m&#236;nh &#273;&#227; b&#7887; th&#237; m&#7845;y n&#259;m tr&#7901;i. </p><h1>&#273;&#7885;c ch&#7919; ki&#7871;m ti&#7873;n</h1><p>Cu&#7889;i th&#225;ng 6, m&#236;nh nh&#7853;n &#273;&#432;&#7907;c l&#7901;i m&#7901;i bi&#234;n t&#7853;p &amp; vi&#7871;t &#273;&#7863;c t&#7843; cho m&#7897;t cu&#7889;n s&#225;ch v&#7873; Marketing s&#7855;p xu&#7845;t b&#7843;n. Tr&#432;&#7899;c kia, m&#236;nh ch&#7911; y&#7871;u vi&#7871;t ch&#7845;p b&#250;t hay vi&#7871;t theo y&#234;u c&#7847;u, l&#7847;n n&#224;y &#7903; m&#7897;t vai tr&#242; m&#7899;i, m&#236;nh &#273;&#227; r&#7845;t h&#225;o h&#7913;c ch&#7901; &#273;&#7907;i.</p><p>Th&#7853;t ra, m&#236;nh r&#7845;t mu&#7889;n th&#7917; s&#7913;c nhi&#7873;u vai tr&#242; trong ng&#224;nh vi&#7871;t ch&#7913; kh&#244;ng d&#7915;ng l&#7841;i &#7903; s&#225;ng t&#225;c. &#272;&#7913;ng &#7903; g&#243;c nh&#236;n ng&#432;&#7901;i &#273;&#7885;c - vi&#7879;c nh&#236;n nh&#7853;n n&#7897;i dung v&#224; hi&#7879;u ch&#7881;nh n&#243; tr&#7903; n&#234;n ph&#249; h&#7907;p, &#273;&#243; kh&#244;ng ch&#7881; l&#224; c&#244;ng vi&#7879;c l&#224;m ra ti&#7873;n m&#224; n&#243; c&#242;n gi&#250;p b&#7843;n th&#226;n m&#236;nh kh&#225;m ph&#225; s&#7921; &#273;a d&#7841;ng c&#7911;a ng&#224;nh s&#225;ch - c&#225;i ng&#224;nh m&#224; &#273;&#244;i khi ng&#432;&#7901;i ngo&#224;i nh&#236;n v&#224;o th&#7853;t &#8220;nh&#224;m ch&#225;n&#8221;.</p><p>Ban &#273;&#7847;u, m&#236;nh th&#7853;t s&#7921; kh&#244;ng bi&#7871;t ph&#7843;i l&#224;m g&#236;, th&#7853;m ch&#237; c&#243; nhi&#7873;u c&#226;u m&#236;nh th&#7845;y k&#7923; c&#7909;c m&#224; kh&#244;ng d&#225;m s&#7917;a, nh&#432;ng sau &#273;&#243; m&#236;nh &#273;&#227; hi&#7875;u r&#7857;ng &#8220;ng&#432;&#7901;i &#273;&#7885;c morat&#8221; l&#224; ng&#432;&#7901;i &#273;i nh&#7863;t ch&#7919;, vi&#7879;c x&#7917; l&#253; l&#224; &#273;i&#7873;u n&#234;n l&#224;m tr&#432;&#7899;c khi cu&#7889;n s&#225;ch ch&#237;nh th&#7913;c in &#7845;n. </p><p>Th&#7901;i &#273;i&#7875;m m&#236;nh vi&#7871;t b&#224;i n&#224;y th&#236; &#273;&#227; morat &#273;&#7871;n l&#7847;n th&#7913; 4 v&#224; &#273;ang ho&#224;n thi&#7879;n &#273;&#7863;c t&#7843;. D&#7851;u m&#7855;t m&#236;nh hoa &#273;i sau m&#7895;i l&#7847;n x&#7917; l&#253; (<em>v&#236; s&#225;ch c&#361;ng g&#7847;n 400 trang &#273;&#243; m&#7885;i ng&#432;&#7901;i)</em>, c&#244;ng vi&#7879;c c&#361;ng l&#224; l&#7847;n &#273;&#7847;u n&#7919;a, n&#234;n m&#236;nh &#273;&#227; r&#7845;t v&#7845;t v&#7843; &#273;&#7875; b&#7855;t &#273;&#7847;u c&#361;ng nh&#432; ho&#224;n th&#224;nh &#273;&#250;ng ti&#7871;n &#273;&#7897; v&#7899;i Nh&#224; xu&#7845;t b&#7843;n. </p><p>Nh&#432;ng c&#7843;m gi&#225;c, v&#7915;a &#273;&#7885;c b&#7843;n th&#7843;o v&#7873; l&#297;nh v&#7921;c c&#7911;a m&#236;nh, v&#7915;a nh&#7853;n &#273;&#432;&#7907;c th&#249; lao qu&#7843; th&#7853;t r&#7845;t &#8220;kh&#225;c&#8221;. </p><div><hr></div><p>Tr&#242;n m&#7897;t th&#225;ng, m&#236;nh r&#7901;i kh&#7887;i c&#244;ng vi&#7879;c sau 3 n&#259;m g&#7855;n b&#243;, t&#432;&#7903;ng ch&#7915;ng nh&#432; s&#7869; h&#243;a th&#226;n th&#224;nh ch&#250; g&#7845;u ng&#7911; t&#7915; ng&#224;y n&#224;y qua tu&#7847;n n&#7885;, luy&#7879;n th&#226;u &#273;&#234;m su&#7889;t s&#225;ng m&#7845;y b&#7897; phim d&#224;i t&#7853;p b&#7887; d&#7903;, s&#225;ng s&#225;ng th&#236; tung t&#259;ng ch&#7841;y b&#7897; - &#273;&#225;nh c&#7847;u l&#244;ng c&#249;ng h&#7897;i <strong>NH&#431;NG KH&#212;NG</strong></p><p><em>H&#7885;c l&#225;i xe xuy&#234;n su&#7889;t t&#7889;i th&#7913; 2 - 4 - 6</em></p><p><em>H&#7885;c ti&#7871;ng Anh t&#7889;i th&#7913; 3 -5</em></p><p><em>H&#7885;c ti&#7871;n s&#297; c&#7843; ng&#224;y th&#7913; 7 - CN</em></p><p><em>L&#224;m b&#224;i t&#7853;p mi&#7879;t m&#224;i</em></p><p><em>Morat th&#226;u &#273;&#234;m su&#7889;t s&#225;ng c&#243; nh&#7919;ng ng&#224;y &#273;&#7871;n 3h s&#225;ng</em></p><div><hr></div><p>&#272;&#244;i khi, m&#236;nh c&#361;ng nh&#7899; c&#7843;m gi&#225;c b&#7853;n r&#7897;n khi &#273;i l&#224;m, h&#7885;p h&#224;nh - report - tranh bi&#7879;n, nh&#432;ng c&#243; l&#7869; sau c&#7843;m x&#250;c r&#7845;t &#8220;nh&#7899;&#8221; m&#236;nh l&#7841;i &#8220;t&#7853;n h&#432;&#7903;ng&#8221; gi&#226;y ph&#250;t th&#432; th&#225;i kh&#244;ng lo ngh&#297;: m&#7895;i s&#225;ng n&#234;n m&#7863;c g&#236;, &#273;&#234;m &#273;&#7871;n ngh&#297; xem vi&#7879;c g&#236; ch&#432;a xong, hay &#273;i&#7879;n tho&#7841;i qu&#259;ng b&#7915;a c&#361;ng kh&#244;ng lo.</p><p>&#7914; th&#236;, c&#361;ng l&#224; b&#7853;n &#7845;y, b&#7853;n c&#7911;a ng&#432;&#7901;i ngh&#7881; vi&#7879;c n&#243; c&#361;ng hay ho.</p><p></p><p></p><p></p>]]></content:encoded></item><item><title><![CDATA[#4. Một nghiên cứu đóng góp lý thuyết mới?]]></title><description><![CDATA[M&#7897;t c&#225;ch ti&#7871;p c&#7853;n to&#224;n di&#7879;n d&#7921;a tr&#234;n khung ph&#226;n t&#237;ch c&#7911;a Whetten (1989)]]></description><link>https://www.hdung.com/p/5-mot-nghien-cuu-ong-gop-ly-thuyet</link><guid isPermaLink="false">https://www.hdung.com/p/5-mot-nghien-cuu-ong-gop-ly-thuyet</guid><dc:creator><![CDATA[hdung]]></dc:creator><pubDate>Wed, 23 Jul 2025 11:39:32 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/fa4ecd43-1b7f-4ebd-bab4-96cae5b6cd76_840x600.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><strong>What Constitutes a Theoretical Contribution?"</strong> c&#7911;a Whetten (1989) l&#224; m&#7897;t c&#244;ng tr&#236;nh quan tr&#7885;ng ph&#226;n t&#237;ch c&#225;c y&#7871;u t&#7889; c&#7845;u th&#224;nh v&#224; ti&#234;u chu&#7849;n &#273;&#7875; &#273;&#225;nh gi&#225; m&#7897;t &#273;&#243;ng g&#243;p l&#253; thuy&#7871;t trong nghi&#234;n c&#7913;u khoa h&#7885;c t&#7893; ch&#7913;c v&#224; qu&#7843;n tr&#7883;. </p><p>T&#225;c gi&#7843; &#273;&#7873; xu&#7845;t 3 th&#224;nh t&#7889; c&#7889;t l&#245;i trong x&#226;y d&#7921;ng l&#253; thuy&#7871;t l&#224; <strong>What</strong> (c&#225;i g&#236;), <strong>How</strong> (nh&#432; th&#7871; n&#224;o) v&#224; <strong>Why</strong> (t&#7841;i sao), c&#249;ng v&#7899;i c&#225;c &#273;i&#7873;u ki&#7879;n ng&#7919; c&#7843;nh <strong>Who, When, Where</strong> nh&#7857;m gi&#7899;i h&#7841;n ph&#7841;m vi &#225;p d&#7909;ng c&#7911;a l&#253; thuy&#7871;t. </p><h2>Ba th&#224;nh t&#7889; c&#7889;t l&#245;i c&#7911;a l&#253; thuy&#7871;t: What &#8211; How &#8211; Why</h2><h4>What (C&#225;i g&#236;)</h4><p>&#8220;What&#8221; &#273;&#7873; c&#7853;p &#273;&#7871;n c&#225;c y&#7871;u t&#7889; hay kh&#225;i ni&#7879;m m&#224; l&#253; thuy&#7871;t h&#432;&#7899;ng t&#7899;i m&#244; t&#7843;. </p><blockquote><p><em>V&#237; d&#7909;: trong l&#253; thuy&#7871;t v&#7873; &#273;&#7897;ng l&#7921;c l&#224;m vi&#7879;c, c&#225;c y&#7871;u t&#7889; c&#243; th&#7875; g&#7891;m m&#7913;c l&#432;&#417;ng, th&#225;i &#273;&#7897; lao &#273;&#7897;ng, s&#7921; h&#224;i l&#242;ng&#8230; &#272;&#226;y l&#224; nguy&#234;n li&#7879;u c&#417; b&#7843;n, h&#236;nh th&#224;nh &#8220;h&#7897;p&#8221; (boxes) trong c&#225;c s&#417; &#273;&#7891; logic.</em></p></blockquote><h4>How (Nh&#432; th&#7871; n&#224;o)</h4><p>&#8220;How&#8221; th&#7875; hi&#7879;n m&#7889;i quan h&#7879; gi&#7919;a c&#225;c y&#7871;u t&#7889; &#8220;What&#8221;, th&#432;&#7901;ng bi&#7875;u hi&#7879;n d&#432;&#7899;i d&#7841;ng c&#225;c m&#361;i t&#234;n (arrows) trong s&#417; &#273;&#7891; nh&#226;n qu&#7843;. N&#243; m&#244; t&#7843; c&#225;ch c&#225;c y&#7871;u t&#7889; &#7843;nh h&#432;&#7903;ng l&#7851;n nhau. </p><blockquote><p><em>T&#259;ng l&#432;&#417;ng (&#8220;What&#8221;) c&#243; th&#7875; l&#224;m t&#259;ng &#273;&#7897;ng l&#7921;c l&#224;m vi&#7879;c (&#8220;What&#8221;) qua m&#7889;i quan h&#7879; nh&#226;n qu&#7843; (&#8220;How&#8221;). Vi&#7879;c v&#7869; s&#417; &#273;&#7891; gi&#250;p l&#224;m s&#225;ng t&#7887; c&#7845;u tr&#250;c c&#225;c m&#7889;i quan h&#7879;, h&#7895; tr&#7907; cho vi&#7879;c ph&#225;t tri&#7875;n logic c&#7911;a l&#253; thuy&#7871;t.</em></p></blockquote><h4>Why (T&#7841;i sao)</h4><p>&#8220;Why&#8221; l&#224; ph&#7847;n gi&#7843;i th&#237;ch s&#226;u s&#7855;c nh&#7845;t, cho th&#7845;y l&#253; do t&#7891;n t&#7841;i c&#225;c m&#7889;i quan h&#7879; trong &#8220;How&#8221;. &#272;&#226;y l&#224; n&#7873;n t&#7843;ng gi&#7843; &#273;&#7883;nh, c&#225;c l&#253; gi&#7843;i v&#7873; c&#417; ch&#7871; x&#227; h&#7897;i, t&#226;m l&#253; ho&#7863;c kinh t&#7871; &#273;&#7875; k&#7871;t n&#7889;i c&#225;c y&#7871;u t&#7889; l&#7841;i v&#7899;i nhau th&#224;nh khung l&#253; thuy&#7871;t c&#243; t&#237;nh thuy&#7871;t ph&#7909;c. </p><blockquote><p><em>Khi gi&#7843;i th&#237;ch t&#7841;i sao t&#259;ng l&#432;&#417;ng l&#7841;i th&#250;c &#273;&#7849;y &#273;&#7897;ng l&#7921;c d&#7921;a tr&#234;n quan &#273;i&#7875;m t&#226;m l&#253; h&#7885;c v&#7873; nhu c&#7847;u con ng&#432;&#7901;i. Ph&#7847;n n&#224;y kh&#225;c v&#7899;i &#8220;What&#8221; v&#224; &#8220;How&#8221; &#7903; ch&#7895; &#8220;What&#8221; v&#224; &#8220;How&#8221; di&#7877;n t&#7843;, trong khi &#8220;Why&#8221; gi&#7843;i th&#237;ch.</em></p></blockquote><h2>C&#225;c &#273;i&#7873;u ki&#7879;n ng&#7919; c&#7843;nh: Who, When, Where</h2><p>C&#225;c gi&#7899;i h&#7841;n v&#7873; th&#7901;i gian (When), &#273;&#7883;a &#273;i&#7875;m (Where) v&#224; &#273;&#7889;i t&#432;&#7907;ng (Who) gi&#250;p &#273;&#7883;nh v&#7883; ph&#7841;m vi &#225;p d&#7909;ng c&#7911;a l&#253; thuy&#7871;t. M&#7897;t l&#253; thuy&#7871;t v&#7873; qu&#7843;n tr&#7883; &#225;p d&#7909;ng cho doanh nghi&#7879;p c&#244;ng ngh&#7879; M&#7929; c&#243; th&#7875; kh&#244;ng ph&#249; h&#7907;p khi &#225;p d&#7909;ng cho c&#244;ng ty truy&#7873;n th&#7889;ng &#7903; ch&#226;u &#193;. Do &#273;&#243;, nh&#224; l&#253; thuy&#7871;t c&#7847;n &#237;t nh&#7845;t c&#226;n nh&#7855;c ho&#7863;c n&#234;u r&#245; c&#225;c gi&#7843; &#273;&#7883;nh v&#7873; b&#7889;i c&#7843;nh nh&#7857;m n&#226;ng cao t&#237;nh th&#7921;c ti&#7877;n v&#224; kh&#7843; n&#259;ng t&#7893;ng qu&#225;t h&#243;a.</p><h2>M&#7879;nh &#273;&#7873; l&#253; thuy&#7871;t (Propositions) &amp; Gi&#7843; thuy&#7871;t (Hypotheses)</h2><p><strong>M&#7879;nh &#273;&#7873;</strong> l&#224; c&#225;c tuy&#234;n b&#7889; kh&#225;i qu&#225;t v&#7873; m&#7889;i quan h&#7879; gi&#7919;a c&#225;c kh&#225;i ni&#7879;m ch&#432;a &#273;&#432;&#7907;c &#273;o l&#432;&#7901;ng c&#7909; th&#7875;, trong khi <strong>gi&#7843; thuy&#7871;t</strong> l&#224; c&#225;c tuy&#234;n b&#7889; c&#7909; th&#7875; &#273;&#7875; ki&#7875;m nghi&#7879;m b&#7857;ng d&#7919; li&#7879;u c&#243; &#273;o l&#432;&#7901;ng. </p><blockquote><p><em>&#8220;A &#7843;nh h&#432;&#7903;ng &#273;&#7871;n B&#8221; l&#224; m&#7879;nh &#273;&#7873;, c&#242;n &#8220;M&#7913;c l&#432;&#417;ng t&#259;ng 20% s&#7869; l&#224;m &#273;i&#7875;m &#273;&#7897;ng l&#7921;c t&#259;ng l&#234;n 2 &#273;i&#7875;m tr&#234;n thang &#273;o 10 &#273;i&#7875;m&#8221; l&#224; gi&#7843; thuy&#7871;t. Vi&#7879;c ph&#226;n bi&#7879;t n&#224;y gi&#250;p ph&#226;n chia gi&#7919;a x&#226;y d&#7921;ng v&#224; ki&#7875;m nghi&#7879;m l&#253; thuy&#7871;t.</em></p></blockquote><h2>&#221; ngh&#297;a c&#7911;a vi&#7879;c ph&#225;t tri&#7875;n &#8220;Why&#8221; trong l&#253; thuy&#7871;t</h2><p>Vi&#7879;c gi&#7843;i th&#237;ch <strong>t&#7841;i sao</strong> c&#225;c m&#7889;i quan h&#7879; trong l&#253; thuy&#7871;t t&#7891;n t&#7841;i l&#224; ph&#7847;n quan tr&#7885;ng nh&#432;ng c&#361;ng kh&#243; nh&#7845;t trong qu&#225; tr&#236;nh ph&#225;t tri&#7875;n l&#253; thuy&#7871;t. Trong khi &#8220;What&#8221; (c&#225;i g&#236;) v&#224; &#8220;How&#8221; (nh&#432; th&#7871; n&#224;o) ch&#7881; m&#244; t&#7843; c&#225;c y&#7871;u t&#7889; v&#224; c&#225;ch ch&#250;ng li&#234;n k&#7871;t, th&#236; &#8220;Why&#8221; (t&#7841;i sao) cung c&#7845;p n&#7873;n t&#7843;ng l&#253; gi&#7843;i, l&#224;m r&#245; nguy&#234;n nh&#226;n s&#226;u xa cho c&#225;c m&#7889;i quan h&#7879; &#273;&#243;.</p><p>Ph&#7847;n l&#253; gi&#7843;i n&#224;y th&#432;&#7901;ng d&#7921;a tr&#234;n c&#225;c gi&#7843; &#273;&#7883;nh c&#417; b&#7843;n v&#7873; t&#226;m l&#253; h&#7885;c, kinh t&#7871; h&#7885;c, x&#227; h&#7897;i h&#7885;c ho&#7863;c c&#225;c n&#7873;n t&#7843;ng l&#253; thuy&#7871;t kh&#225;c nhau. N&#243; gi&#7889;ng nh&#432; &#8220;keo d&#225;n&#8221; gi&#250;p k&#7871;t n&#7889;i c&#225;c th&#224;nh t&#7889; trong m&#244; h&#236;nh tr&#7903; th&#224;nh m&#7897;t h&#7879; th&#7889;ng ch&#7863;t ch&#7869;, c&#243; c&#417; s&#7903; logic v&#7919;ng ch&#7855;c v&#224; c&#243; th&#7875; thuy&#7871;t ph&#7909;c. M&#7897;t l&#253; thuy&#7871;t ch&#7881; d&#7921;a tr&#234;n m&#244; t&#7843; c&#225;c y&#7871;u t&#7889; v&#224; quan h&#7879; nh&#432;ng kh&#244;ng c&#243; l&#7901;i gi&#7843;i th&#237;ch s&#226;u c&#224;ng d&#7877; b&#7883; &#273;&#225;nh gi&#225; l&#224; thi&#7871;u ho&#224;n ch&#7881;nh.</p><p>Vi&#7879;c ph&#225;t tri&#7875;n &#8220;Why&#8221; th&#432;&#7901;ng &#273;&#242;i h&#7887;i s&#7921; &#273;&#7893;i m&#7899;i v&#7873; g&#243;c nh&#236;n ho&#7863;c ph&#432;&#417;ng ph&#225;p lu&#7853;n, v&#237; d&#7909; nh&#432; m&#432;&#7907;n c&#225;c gi&#7843; &#273;&#7883;nh t&#7915; c&#225;c l&#297;nh v&#7921;c li&#234;n quan &#273;&#7875; gi&#7843;i th&#237;ch nguy&#234;n l&#253; &#273;&#7847;u ti&#234;n cho c&#225;c hi&#7879;n t&#432;&#7907;ng. Ch&#237;nh &#273;&#226;y l&#224; &#273;i&#7873;u t&#7841;o n&#234;n b&#432;&#7899;c &#273;&#7897;t ph&#225; l&#7899;n trong khoa h&#7885;c v&#224; gi&#250;p l&#253; thuy&#7871;t c&#243; t&#237;nh c&#225;ch m&#7841;ng h&#417;n l&#224; ch&#7881; mang t&#237;nh ch&#7881;nh s&#7917;a nh&#7887;.</p><h2>&#8220;Causal maps&#8221; (B&#7843;n &#273;&#7891; nh&#226;n qu&#7843;)</h2><p>&#272;&#7875; minh h&#7885;a v&#224; t&#7893; ch&#7913;c c&#225;c th&#224;nh ph&#7847;n l&#253; thuy&#7871;t, c&#225;c nh&#224; nghi&#234;n c&#7913;u th&#432;&#7901;ng d&#249;ng &#8220;b&#7843;n &#273;&#7891; nh&#226;n qu&#7843;&#8221;. &#272;&#226;y l&#224; s&#417; &#273;&#7891; th&#7875; hi&#7879;n c&#225;c <strong>y&#7871;u t&#7889;</strong> (What) b&#7857;ng c&#225;c h&#7897;p (boxes) v&#224; c&#225;c <strong>m&#7889;i quan h&#7879; nh&#226;n qu&#7843;</strong> (How) b&#7857;ng c&#225;c m&#361;i t&#234;n (arrows) n&#7889;i gi&#7919;a c&#225;c h&#7897;p.</p><p>C&#225;ch th&#7875; hi&#7879;n n&#224;y gi&#250;p:</p><ul><li><p>Tr&#7921;c quan h&#243;a c&#225;c th&#224;nh ph&#7847;n v&#224; m&#7889;i li&#234;n h&#7879;,</p></li><li><p>L&#224;m r&#245; c&#7845;u tr&#250;c logic c&#7911;a l&#253; thuy&#7871;t,</p></li><li><p>Gi&#250;p ng&#432;&#7901;i nghi&#234;n c&#7913;u v&#224; ng&#432;&#7901;i &#273;&#7885;c d&#7877; d&#224;ng h&#236;nh dung v&#224; &#273;&#225;nh gi&#225; c&#225;c m&#7889;i li&#234;n k&#7871;t,</p></li><li><p>T&#7841;o &#273;i&#7873;u ki&#7879;n thu&#7853;n l&#7907;i cho vi&#7879;c ph&#225;t tri&#7875;n v&#224; ki&#7875;m ch&#7913;ng l&#253; thuy&#7871;t.</p></li></ul><p>Kh&#244;ng ph&#7843;i t&#7845;t c&#7843; c&#225;c b&#224;i l&#253; thuy&#7871;t &#273;&#7873;u c&#7847;n d&#249;ng s&#417; &#273;&#7891;, nh&#432;ng khi s&#7889; l&#432;&#7907;ng c&#225;c y&#7871;u t&#7889; v&#224; m&#7889;i quan h&#7879; ph&#7913;c t&#7841;p, vi&#7879;c s&#7917; d&#7909;ng b&#7843;n &#273;&#7891; nh&#226;n qu&#7843; r&#7845;t h&#7919;u &#237;ch &#273;&#7875; n&#226;ng cao s&#7921; r&#245; r&#224;ng v&#224; d&#7877; hi&#7875;u.</p><h2>M&#7913;c &#273;&#7897; &#273;&#243;ng g&#243;p c&#7911;a l&#253; thuy&#7871;t: Ph&#7841;m vi (Scope) v&#224; M&#7913;c &#273;&#7897; &#272;&#7893;i m&#7899;i (Degree)</h2><p>Khi &#273;&#225;nh gi&#225; &#273;&#243;ng g&#243;p c&#7911;a m&#7897;t l&#253; thuy&#7871;t m&#7899;i ho&#7863;c m&#7903; r&#7897;ng, hai kh&#237;a c&#7841;nh quan tr&#7885;ng c&#7847;n xem x&#233;t l&#224;:</p><ul><li><p><strong>Ph&#7841;m vi (Scope):</strong><br>&#272;&#226;y l&#224; ph&#7841;m vi &#7843;nh h&#432;&#7903;ng ho&#7863;c &#225;p d&#7909;ng c&#7911;a l&#253; thuy&#7871;t, c&#243; th&#7875; r&#7897;ng ho&#7863;c h&#7865;p. V&#237; d&#7909;, m&#7897;t l&#253; thuy&#7871;t bao qu&#225;t to&#224;n ng&#224;nh khoa h&#7885;c qu&#7843;n l&#253; c&#243; ph&#7841;m vi r&#7897;ng, c&#242;n m&#7897;t l&#253; thuy&#7871;t chuy&#234;n bi&#7879;t v&#7873; &#273;&#7897;ng l&#7921;c l&#224;m vi&#7879;c trong doanh nghi&#7879;p nh&#7887; th&#236; ph&#7841;m vi h&#7865;p h&#417;n. Ph&#7841;m vi cho th&#7845;y l&#253; thuy&#7871;t c&#243; &#225;p d&#7909;ng &#273;&#432;&#7907;c cho bao nhi&#234;u t&#236;nh hu&#7889;ng, nh&#243;m &#273;&#7889;i t&#432;&#7907;ng, ho&#7863;c l&#297;nh v&#7921;c.</p></li><li><p><strong>M&#7913;c &#273;&#7897; &#272;&#7893;i m&#7899;i (Degree):</strong><br>&#272;&#226;y l&#224; m&#7913;c &#273;&#7897; kh&#225;c bi&#7879;t hay m&#7899;i m&#7867; c&#7911;a l&#253; thuy&#7871;t so v&#7899;i nh&#7919;ng ki&#7871;n th&#7913;c &#273;&#227; c&#243; tr&#432;&#7899;c &#273;&#243;. M&#7913;c &#273;&#7897; n&#224;y c&#243; th&#7875; t&#7915; nh&#7919;ng s&#7917;a &#273;&#7893;i nh&#7887;, &#273;i&#7873;u ch&#7881;nh c&#7909;c b&#7897;, cho &#273;&#7871;n nh&#7919;ng thay &#273;&#7893;i tri&#7879;t &#273;&#7875; l&#224;m thay &#273;&#7893;i ho&#224;n to&#224;n c&#225;ch nh&#236;n nh&#7853;n hi&#7879;n t&#432;&#7907;ng. M&#7897;t l&#253; thuy&#7871;t m&#7899;i c&#243; m&#7913;c &#273;&#7897; &#273;&#7893;i m&#7899;i cao s&#7869; t&#7841;o ra s&#7921; &#273;&#7897;t ph&#225; trong l&#297;nh v&#7921;c nghi&#234;n c&#7913;u.</p></li></ul><p>M&#7897;t &#273;&#243;ng g&#243;p l&#253; thuy&#7871;t gi&#225; tr&#7883; th&#432;&#7901;ng ph&#7843;i &#273;&#7841;t &#273;&#432;&#7907;c &#237;t nh&#7845;t m&#7897;t trong hai &#273;i&#7873;u ki&#7879;n:</p><ul><li><p>T&#7841;o ra s&#7921; thay &#273;&#7893;i &#273;&#225;ng k&#7875; (degree cao) trong c&#225;ch hi&#7875;u hi&#7879;n t&#432;&#7907;ng, ho&#7863;c</p></li><li><p>M&#7903; r&#7897;ng ph&#7841;m vi &#225;p d&#7909;ng (scope r&#7897;ng), gi&#250;p l&#253; thuy&#7871;t bao ph&#7911; th&#234;m c&#225;c t&#236;nh hu&#7889;ng ho&#7863;c nh&#243;m &#273;&#7889;i t&#432;&#7907;ng m&#7899;i m&#224; c&#225;c l&#253; thuy&#7871;t tr&#432;&#7899;c ch&#432;a l&#224;m &#273;&#432;&#7907;c.</p></li></ul><div><hr></div><p>Whetten mang l&#7841;i m&#7897;t khung ph&#226;n t&#237;ch r&#245; r&#224;ng v&#224; h&#7919;u &#237;ch cho vi&#7879;c x&#226;y d&#7921;ng v&#224; &#273;&#225;nh gi&#225; l&#253; thuy&#7871;t th&#244;ng qua ba y&#7871;u t&#7889; c&#417; b&#7843;n: What (y&#7871;u t&#7889;), How (m&#7889;i quan h&#7879;) v&#224; Why (l&#253; gi&#7843;i), c&#249;ng v&#7899;i c&#225;c gi&#7899;i h&#7841;n ng&#7919; c&#7843;nh Who, When, Where. Vi&#7879;c hi&#7875;u s&#226;u c&#225;c kh&#225;i ni&#7879;m n&#224;y gi&#250;p c&#225;c nh&#224; nghi&#234;n c&#7913;u n&#226;ng cao ch&#7845;t l&#432;&#7907;ng l&#253; thuy&#7871;t, t&#7853;p trung kh&#244;ng ch&#7881; m&#244; t&#7843; m&#224; c&#242;n gi&#7843;i th&#237;ch v&#224; &#273;&#7891;ng th&#7901;i &#273;&#7883;nh r&#245; ph&#7841;m vi &#225;p d&#7909;ng.</p>]]></content:encoded></item><item><title><![CDATA[#3. Content tốt không khiến người ta mua ngay]]></title><description><![CDATA[&#8220;Kh&#225;ch h&#224;ng kh&#244;ng mu&#7889;n b&#7883; b&#225;n h&#224;ng. H&#7885; mu&#7889;n &#273;&#432;&#7907;c gi&#225;o d&#7909;c, &#273;&#432;&#7907;c truy&#7873;n c&#7843;m h&#7913;ng, &#273;&#432;&#7907;c gi&#7843;i tr&#237; &#8211; v&#224; &#273;&#432;&#7907;c th&#7845;u hi&#7875;u.&#8221; - Joe Pulizzi (Epic Content Marketing)]]></description><link>https://www.hdung.com/p/content-tot-khong-khien-nguoi-ta</link><guid isPermaLink="false">https://www.hdung.com/p/content-tot-khong-khien-nguoi-ta</guid><dc:creator><![CDATA[hdung]]></dc:creator><pubDate>Fri, 18 Apr 2025 03:00:45 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/0c935beb-4419-49f0-a4bc-4d46918d923a_840x600.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Trong th&#7871; gi&#7899;i n&#417;i m&#7885;i th&#432;&#417;ng hi&#7879;u &#273;&#7873;u c&#243; th&#7875; n&#243;i &#273;i&#7873;u g&#236; &#273;&#243;, ng&#432;&#7901;i ta kh&#244;ng t&#236;m ki&#7871;m th&#234;m th&#244;ng tin. H&#7885; t&#236;m ki&#7871;m <strong>m&#7897;t ai &#273;&#243; &#273;&#225;ng &#273;&#7875; l&#7855;ng nghe</strong>.</p><p>Joe Pulizzi, trong <em>Epic Content Marketing</em>, t&#7915;ng vi&#7871;t:</p><blockquote><p>&#8220;Kh&#225;ch h&#224;ng kh&#244;ng mu&#7889;n b&#7883; b&#225;n h&#224;ng. H&#7885; mu&#7889;n &#273;&#432;&#7907;c gi&#225;o d&#7909;c, &#273;&#432;&#7907;c truy&#7873;n c&#7843;m h&#7913;ng, v&#224; &#273;&#432;&#7907;c th&#7845;u hi&#7875;u.&#8221;</p></blockquote><p>V&#224; content &#8211; n&#7871;u l&#224;m &#273;&#250;ng &#8211; ch&#237;nh l&#224; c&#225;ch b&#7841;n tr&#7903; th&#224;nh ng&#432;&#7901;i h&#7885; mu&#7889;n quay l&#7841;i.</p><div><hr></div><h3>Ni&#7873;m tin kh&#244;ng mua &#273;&#432;&#7907;c b&#7857;ng qu&#7843;ng c&#225;o. N&#243; &#273;&#432;&#7907;c nu&#244;i b&#7857;ng s&#7921; hi&#7879;n di&#7879;n.</h3><p>Kh&#244;ng ai l&#432;&#7899;t qua b&#224;i vi&#7871;t &#273;&#7847;u ti&#234;n c&#7911;a b&#7841;n v&#224; l&#7853;p t&#7913;c mua h&#224;ng. Nh&#432;ng n&#7871;u b&#7841;n:</p><ul><li><p>C&#243; m&#7863;t &#273;&#250;ng l&#250;c h&#7885; c&#7847;n l&#7901;i khuy&#234;n</p></li><li><p>N&#243;i &#273;i&#7873;u h&#7885; &#273;ang ngh&#297; nh&#432;ng ch&#432;a bi&#7871;t di&#7877;n t&#7843;</p></li><li><p>L&#224; ng&#432;&#7901;i gi&#7843;i th&#237;ch r&#245; r&#224;ng th&#7913; h&#7885; &#273;ang b&#7889;i r&#7889;i</p></li></ul><p>&#8230;th&#236; l&#7847;n ti&#7871;p theo, khi h&#7885; c&#7847;n m&#7897;t gi&#7843;i ph&#225;p th&#7853;t s&#7921;, <strong>h&#7885; s&#7869; nh&#7899; &#273;&#7871;n b&#7841;n &#273;&#7847;u ti&#234;n.</strong></p><p>Purna Virji t&#7915;ng vi&#7871;t trong <em>High-Impact Content Marketing</em>:</p><blockquote><p>&#8220;Content hay kh&#244;ng khi&#7871;n ng&#432;&#7901;i ta h&#224;nh &#273;&#7897;ng ngay. N&#243; khi&#7871;n h&#7885; c&#7843;m th&#7845;y th&#7901;i gian h&#7885; d&#224;nh cho b&#7841;n l&#224; x&#7913;ng &#273;&#225;ng.&#8221;</p></blockquote><p>&#272;&#243; ch&#237;nh l&#224; ROI c&#7911;a ni&#7873;m tin: khi ng&#432;&#7901;i &#273;&#7885;c <strong>ch&#7911; &#273;&#7897;ng quay l&#7841;i</strong>, kh&#244;ng c&#7847;n b&#7883; &#273;&#7849;y b&#7857;ng qu&#7843;ng c&#225;o hay &#432;u &#273;&#227;i.</p><div><hr></div><h3>Content kh&#244;ng ch&#7881; &#273;&#7875; b&#225;n. N&#243; &#273;&#7875; gi&#7919; ng&#432;&#7901;i &#7903; l&#7841;i.</h3><p>Martin Huntbach v&#224; Lyndsay Cambridge trong <em>Content Fortress</em> n&#243;i r&#7845;t r&#245;:</p><blockquote><p>&#8220;N&#7897;i dung gi&#7887;i l&#224; n&#7897;i dung bi&#7871;t gi&#7919; &#273;&#250;ng ng&#432;&#7901;i v&#224; lo&#7841;i &#273;&#250;ng ng&#432;&#7901;i.&#8221;</p></blockquote><p>Kh&#244;ng ph&#7843;i ai &#273;&#7885;c b&#7841;n c&#361;ng s&#7869; tr&#7903; th&#224;nh kh&#225;ch h&#224;ng. V&#224; kh&#244;ng sao c&#7843;.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://images.unsplash.com/photo-1495106245177-55dc6f43e83f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1OHx8Y29udGVudHxlbnwwfHx8fDE3NDQzOTEyMzF8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://images.unsplash.com/photo-1495106245177-55dc6f43e83f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1OHx8Y29udGVudHxlbnwwfHx8fDE3NDQzOTEyMzF8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1495106245177-55dc6f43e83f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1OHx8Y29udGVudHxlbnwwfHx8fDE3NDQzOTEyMzF8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 848w, 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data-attrs="{&quot;src&quot;:&quot;https://images.unsplash.com/photo-1495106245177-55dc6f43e83f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1OHx8Y29udGVudHxlbnwwfHx8fDE3NDQzOTEyMzF8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:4000,&quot;width&quot;:6000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;We like you too quotes on wall&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="We like you too quotes on wall" title="We like you too quotes on wall" srcset="https://images.unsplash.com/photo-1495106245177-55dc6f43e83f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1OHx8Y29udGVudHxlbnwwfHx8fDE3NDQzOTEyMzF8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1495106245177-55dc6f43e83f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1OHx8Y29udGVudHxlbnwwfHx8fDE3NDQzOTEyMzF8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1495106245177-55dc6f43e83f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1OHx8Y29udGVudHxlbnwwfHx8fDE3NDQzOTEyMzF8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1495106245177-55dc6f43e83f?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1OHx8Y29udGVudHxlbnwwfHx8fDE3NDQzOTEyMzF8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by <a href="true">Adam Jang</a> on <a href="https://unsplash.com">Unsplash</a></figcaption></figure></div><p></p><p>Content gi&#7887;i kh&#244;ng t&#236;m c&#225;ch chi&#7873;u l&#242;ng s&#7889; &#273;&#244;ng. N&#243; gi&#250;p <strong>&#273;&#250;ng ng&#432;&#7901;i</strong> c&#7843;m th&#7845;y: &#8220;&#272;&#226;y l&#224; ng&#432;&#7901;i hi&#7875;u m&#236;nh.&#8221;</p><p>V&#224; h&#7885; &#7903; l&#7841;i.</p><div><hr></div><h3>M&#7889;i quan h&#7879; b&#7873;n v&#7919;ng kh&#244;ng b&#7855;t &#273;&#7847;u t&#7915; &#432;u &#273;&#227;i. N&#243; b&#7855;t &#273;&#7847;u t&#7915; m&#7897;t l&#7847;n g&#7853;t &#273;&#7847;u.</h3><p>H&#227;y t&#432;&#7903;ng t&#432;&#7907;ng h&#224;nh tr&#236;nh n&#224;y:</p><ul><li><p>Tu&#7847;n &#273;&#7847;u, ng&#432;&#7901;i &#273;&#7885;c th&#7845;y b&#7841;n tr&#234;n Google qua m&#7897;t b&#224;i chia s&#7867; th&#7859;ng th&#7855;n.</p></li><li><p>Tu&#7847;n hai, h&#7885; &#273;&#7885;c newsletter c&#7911;a b&#7841;n. G&#7853;t g&#249;.</p></li><li><p>Tu&#7847;n ba, h&#7885; share m&#7897;t b&#224;i b&#7841;n vi&#7871;t. V&#236; th&#7845;y &#273;&#250;ng qu&#225;.</p></li><li><p>Tu&#7847;n t&#432;, h&#7885; nh&#7855;n tin h&#7887;i b&#7841;n c&#226;u g&#236; &#273;&#243;.</p></li><li><p>Th&#225;ng sau, h&#7885; m&#7903; v&#237;. Kh&#244;ng v&#236; b&#7841;n b&#225;n gi&#7887;i, m&#224; v&#236; h&#7885; <strong>mu&#7889;n b&#7841;n l&#224; ng&#432;&#7901;i &#273;&#7891;ng h&#224;nh</strong>.</p></li></ul><p>Kh&#244;ng ph&#7843;i content &#233;p h&#7885; mua. Content khi&#7871;n h&#7885; <strong>mu&#7889;n ch&#7885;n b&#7841;n.</strong></p><div><hr></div><h3>Content kh&#244;ng &#273;&#243;ng vai ng&#432;&#7901;i b&#225;n. N&#243; &#273;&#243;ng vai ng&#432;&#7901;i b&#7841;n &#273;&#225;ng tin.</h3><p>S&#7921; kh&#225;c bi&#7879;t gi&#7919;a marketing th&#244;ng th&#432;&#7901;ng v&#224; content marketing n&#7857;m &#7903; m&#7897;t &#273;i&#7873;u:</p><blockquote><p>Content kh&#244;ng t&#236;m c&#225;ch &#8220;th&#7855;ng&#8221; ng&#432;&#7901;i &#273;&#7885;c. N&#243; t&#236;m c&#225;ch <strong>c&#249;ng ph&#237;a v&#7899;i h&#7885;</strong>.</p></blockquote><p>Khi b&#7841;n d&#249;ng n&#7897;i dung &#273;&#7875; chia s&#7867; &#8211; thay v&#236; ch&#7889;t sales Khi b&#7841;n k&#7875; chuy&#7879;n th&#7853;t &#8211; thay v&#236; di&#7877;n gi&#7843;i h&#224;o nho&#225;ng Khi b&#7841;n hi&#7879;n di&#7879;n &#273;&#7873;u &#273;&#7863;n &#8211; thay v&#236; r&#7847;m r&#7897; r&#7891;i bi&#7871;n m&#7845;t</p><p>B&#7841;n kh&#244;ng c&#7847;n g&#7891;ng m&#236;nh thuy&#7871;t ph&#7909;c. Ng&#432;&#7901;i &#273;&#7885;c s&#7869; t&#7921; th&#7845;y: <em>"Ng&#432;&#7901;i n&#224;y &#273;&#225;ng &#273;&#7875; m&#236;nh &#7903; l&#7841;i."</em></p><div><hr></div><h3>L&#432;&#7907;t xem c&#243; th&#7875; mua &#273;&#432;&#7907;c. S&#7921; tin t&#432;&#7903;ng th&#236; kh&#244;ng.</h3><p>B&#7841;n c&#243; th&#7875; ch&#7841;y qu&#7843;ng c&#225;o &#273;&#7875; t&#259;ng reach, thu&#234; KOL &#273;&#7875; t&#259;ng follow, gi&#7843;m gi&#225; &#273;&#7875; k&#233;o l&#432;&#7907;t mua.</p><p>Nh&#432;ng b&#7841;n kh&#244;ng th&#7875; mua &#273;&#432;&#7907;c ni&#7873;m tin.</p><p>Content &#8211; n&#7871;u l&#224;m b&#7857;ng s&#7921; ch&#226;n th&#224;nh, nh&#7845;t qu&#225;n v&#224; c&#243; t&#432; duy d&#224;i h&#7841;n &#8211; ch&#237;nh l&#224; t&#224;i s&#7843;n duy nh&#7845;t c&#243; th&#7875; gi&#250;p b&#7841;n <strong>bi&#7871;n ng&#432;&#7901;i &#273;&#7885;c th&#224;nh ng&#432;&#7901;i g&#7855;n b&#243;.</strong></p><blockquote><p>V&#224; khi b&#7841;n &#273;&#7911; ki&#234;n nh&#7851;n &#273;&#7875; kh&#244;ng b&#225;n v&#7897;i, b&#7841;n s&#7869; b&#225;n &#273;&#432;&#7907;c nhi&#7873;u h&#417;n b&#7841;n t&#432;&#7903;ng.</p></blockquote><p></p>]]></content:encoded></item><item><title><![CDATA[#2. Tại sao những thương hiệu lớn luôn khiến bạn “thèm muốn” sản phẩm dù bạn chẳng thật sự cần?]]></title><description><![CDATA[B&#7841;n kh&#244;ng &#273;&#243;i, nh&#432;ng v&#7851;n c&#7843;m th&#7845;y c&#7891;n c&#224;o khi nh&#236;n qu&#7843;ng c&#225;o g&#224; r&#225;n tr&#234;n m&#224;n h&#236;nh.]]></description><link>https://www.hdung.com/p/tai-sao-nhung-thuong-hieu-lon-luon</link><guid isPermaLink="false">https://www.hdung.com/p/tai-sao-nhung-thuong-hieu-lon-luon</guid><dc:creator><![CDATA[hdung]]></dc:creator><pubDate>Fri, 11 Apr 2025 16:50:41 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/de37b92f-257e-4441-8baa-6547ed9ac92d_840x600.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>B&#7841;n kh&#244;ng &#273;&#243;i, nh&#432;ng v&#7851;n c&#7843;m th&#7845;y c&#7891;n c&#224;o khi nh&#236;n qu&#7843;ng c&#225;o g&#224; r&#225;n tr&#234;n m&#224;n h&#236;nh.</em></p><p><em>B&#7841;n ch&#7859;ng thi&#7871;u gi&#224;y d&#233;p, nh&#432;ng v&#7851;n &#8220;nh&#243;i tim&#8221; khi th&#7845;y Nike tung b&#7897; s&#432;u t&#7853;p m&#7899;i.</em></p><p><em>B&#7841;n bi&#7871;t m&#236;nh kh&#244;ng c&#7847;n &#273;i&#7879;n tho&#7841;i m&#7899;i, nh&#432;ng c&#7913; &#8220;ng&#7913;a tay&#8221; m&#7895;i l&#7847;n Apple livestream ra m&#7855;t s&#7843;n ph&#7849;m.</em></p><div><hr></div><h3><strong>1. &#8220;B&#7841;n kh&#244;ng mua s&#7843;n ph&#7849;m &#8211; b&#7841;n &#273;ang mua phi&#234;n b&#7843;n t&#7889;t h&#417;n c&#7911;a ch&#237;nh m&#236;nh&#8221;</strong></h3><p>M&#7897;t trong nh&#7919;ng &#8220;v&#361; kh&#237;&#8221; m&#7841;nh nh&#7845;t c&#7911;a c&#225;c th&#432;&#417;ng hi&#7879;u l&#7899;n ch&#237;nh l&#224; kh&#7843; n&#259;ng <strong>k&#237;ch ho&#7841;t c&#7843;m x&#250;c s&#226;u k&#237;n</strong> trong b&#7841;n.</p><p>Thay v&#236; n&#243;i v&#7873; s&#7843;n ph&#7849;m nh&#432; m&#7897;t m&#243;n h&#224;ng, h&#7885; &#8220;v&#7869;&#8221; ra m&#7897;t vi&#7877;n c&#7843;nh, n&#417;i b&#7841;n tr&#7903; n&#234;n <em>t&#7921; tin h&#417;n, &#273;&#7865;p h&#417;n, th&#224;nh c&#244;ng h&#417;n, &#273;&#432;&#7907;c c&#244;ng nh&#7853;n h&#417;n</em>.</p><p>&#272;&#226;y l&#224; chi&#7871;n l&#432;&#7907;c g&#7885;i l&#224; <strong>aspirational branding</strong> &#8211; th&#432;&#417;ng hi&#7879;u kh&#244;ng ch&#7881; cung c&#7845;p gi&#7843;i ph&#225;p, h&#7885; tr&#7903; th&#224;nh <em>chi&#7871;c g&#432;&#417;ng ph&#7843;n chi&#7871;u h&#236;nh &#7843;nh m&#224; b&#7841;n khao kh&#225;t tr&#7903; th&#224;nh.</em></p><ul><li><p>M&#7897;t ng&#432;&#7901;i ph&#7909; n&#7919; th&#7845;y h&#236;nh &#7843;nh c&#244; g&#225;i m&#7863;c v&#225;y Zara, t&#243;c xo&#259;n nh&#7865;, b&#432;&#7899;c &#273;i gi&#7919;a Paris &#8594; c&#7843;m th&#7845;y m&#236;nh c&#361;ng c&#243; th&#7875; s&#7889;ng cu&#7897;c &#273;&#7901;i &#8220;t&#7921; do &amp; tinh t&#7871;&#8221; nh&#432; th&#7871;.</p></li></ul><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw5fHxyYW5kb218ZW58MHx8fHwxNzQ0Mjc3OTA3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw5fHxyYW5kb218ZW58MHx8fHwxNzQ0Mjc3OTA3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw5fHxyYW5kb218ZW58MHx8fHwxNzQ0Mjc3OTA3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw5fHxyYW5kb218ZW58MHx8fHwxNzQ0Mjc3OTA3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw5fHxyYW5kb218ZW58MHx8fHwxNzQ0Mjc3OTA3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 1456w" sizes="100vw"><img src="https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw5fHxyYW5kb218ZW58MHx8fHwxNzQ0Mjc3OTA3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080" width="5184" height="3456" data-attrs="{&quot;src&quot;:&quot;https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw5fHxyYW5kb218ZW58MHx8fHwxNzQ0Mjc3OTA3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:3456,&quot;width&quot;:5184,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;This is the sign you've been looking for neon signage&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="This is the sign you've been looking for neon signage" title="This is the sign you've been looking for neon signage" srcset="https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw5fHxyYW5kb218ZW58MHx8fHwxNzQ0Mjc3OTA3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 424w, https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw5fHxyYW5kb218ZW58MHx8fHwxNzQ0Mjc3OTA3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 848w, https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw5fHxyYW5kb218ZW58MHx8fHwxNzQ0Mjc3OTA3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 1272w, https://images.unsplash.com/photo-1496449903678-68ddcb189a24?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw5fHxyYW5kb218ZW58MHx8fHwxNzQ0Mjc3OTA3fDA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by <a href="true">Austin Chan</a> on <a href="https://unsplash.com">Unsplash</a></figcaption></figure></div><ul><li><p>M&#7897;t thanh ni&#234;n th&#7845;y h&#236;nh &#7843;nh doanh nh&#226;n s&#7917; d&#7909;ng MacBook Pro &#8594; t&#432;&#7903;ng t&#432;&#7907;ng m&#236;nh c&#361;ng &#273;ang x&#226;y startup tri&#7879;u &#273;&#244;, l&#224;m vi&#7879;c t&#7841;i qu&#225;n c&#224; ph&#234; s&#224;nh &#273;i&#7879;u n&#224;o &#273;&#243; &#7903; Tokyo ho&#7863;c San Francisco.</p></li></ul><p>B&#7841;n kh&#244;ng mua s&#7843;n ph&#7849;m. B&#7841;n mua <em>c&#7843;m gi&#225;c thu&#7897;c v&#7873;</em>. B&#7841;n mua <em>&#253; ni&#7879;m v&#7873; ch&#237;nh m&#236;nh</em>.</p><div><hr></div><h3><strong>2. Nh&#7919;ng &#8220;m&#7891;i t&#226;m l&#253;&#8221; &#273;&#225;nh th&#7913;c khao kh&#225;t</strong></h3><p>Trong t&#226;m l&#253; h&#7885;c h&#224;nh vi, c&#243; r&#7845;t nhi&#7873;u hi&#7879;u &#7913;ng &#273;&#432;&#7907;c c&#225;c th&#432;&#417;ng hi&#7879;u t&#7853;n d&#7909;ng tinh t&#7871; &#273;&#7875; khi&#7871;n b&#7841;n &#8220;th&#232;m&#8221; m&#7897;t th&#7913;&#8230; m&#224; l&#253; tr&#237; b&#7841;n bi&#7871;t l&#224; kh&#244;ng c&#7847;n.</p><p>D&#432;&#7899;i &#273;&#226;y l&#224; m&#7897;t v&#224;i &#8220;m&#7891;i&#8221; &#273;i&#7875;n h&#236;nh:</p><ul><li><p><strong>Hi&#7879;u &#7913;ng khan hi&#7871;m (Scarcity Effect):</strong> &#8220;Ch&#7881; c&#242;n 24h gi&#7843;m gi&#225;&#8221;, &#8220;Phi&#234;n b&#7843;n gi&#7899;i h&#7841;n ch&#7881; ph&#225;t h&#224;nh 1.000 chi&#7871;c&#8221;, &#8220;&#272;&#7863;t tr&#432;&#7899;c m&#7899;i &#273;&#432;&#7907;c t&#7863;ng th&#234;m&#8221;. B&#7897; n&#227;o b&#7841;n s&#7869; c&#7843;m th&#7845;y m&#7845;t m&#225;t n&#7871;u b&#7887; qua c&#417; h&#7897;i n&#224;y.</p></li><li><p><strong>N&#7895;i s&#7907; b&#7883; b&#7887; l&#7905; (FOMO &#8211; Fear of Missing Out):</strong> &#8220;100 ng&#432;&#7901;i &#273;ang xem s&#7843;n ph&#7849;m n&#224;y&#8221;, &#8220;H&#224;ng v&#7915;a m&#7899;i restock sau 3 th&#225;ng&#8221;. K&#237;ch ho&#7841;t b&#7843;n n&#259;ng c&#7841;nh tranh v&#224; s&#7921; b&#7845;t an x&#227; h&#7897;i.</p></li><li><p><strong>Ch&#7913;ng minh x&#227; h&#7897;i (Social Proof):</strong> &#8220;1.000.000 ng&#432;&#7901;i &#273;&#227; ch&#7885;n&#8221;, &#8220;&#272;&#432;&#7907;c gi&#7899;i thi&#7879;u b&#7903;i chuy&#234;n gia&#8221;, &#8220;&#272;&#225;nh gi&#225; 5 sao t&#7915; c&#7897;ng &#273;&#7891;ng&#8221;. K&#237;ch th&#237;ch nhu c&#7847;u h&#242;a nh&#7853;p v&#224; tin t&#432;&#7903;ng.</p></li></ul><p>&#128161; <strong>Insight then ch&#7889;t:</strong> <em>C&#224;ng &#273;&#225;nh th&#7913;c c&#7843;m x&#250;c nguy&#234;n th&#7911;y (an to&#224;n, &#273;&#7883;a v&#7883;, sinh t&#7891;n), th&#432;&#417;ng hi&#7879;u c&#224;ng khi&#7871;n b&#7841;n mu&#7889;n c&#243; s&#7843;n ph&#7849;m ngay c&#7843; khi ch&#7859;ng c&#7847;n thi&#7871;t.</em></p><div><hr></div><h3><strong>3. Mini case: Apple &#8211; b&#225;n &#8220;c&#7843;m x&#250;c s&#7903; h&#7919;u&#8221; h&#417;n l&#224; c&#244;ng ngh&#7879;</strong></h3><p>Apple kh&#244;ng b&#225;n iPhone ch&#7881; v&#236; n&#243; c&#243; chip m&#7841;nh, camera &#273;&#7865;p, hay pin l&#226;u.</p><p>Apple b&#225;n:</p><ul><li><p><strong>S&#7921; kh&#225;c bi&#7879;t</strong> &#8211; &#8220;Think Different&#8221;</p></li><li><p><strong>&#272;&#7859;ng c&#7845;p c&#225; nh&#226;n</strong> &#8211; h&#236;nh &#7843;nh clean, sang, &#273;&#7853;m ch&#7845;t &#8220;t&#7889;i gi&#7843;n m&#224; ch&#7845;t&#8221;</p></li><li><p><strong>Tr&#7843;i nghi&#7879;m tr&#7921;c gi&#225;c</strong> &#8211; t&#7915; vi&#7879;c m&#7903; h&#7897;p &#273;&#7871;n t&#7915;ng &#226;m thanh, t&#7915;ng c&#250; ch&#7841;m</p></li></ul><p>B&#7841;n s&#7869; kh&#244;ng th&#7845;y Apple n&#243;i: &#8220;Ch&#250;ng t&#244;i c&#243; RAM 8GB&#8221;. Thay v&#224;o &#273;&#243;, h&#7885; n&#243;i: <em>&#8220;T&#7845;t c&#7843; nh&#7919;ng g&#236; b&#7841;n c&#7847;n &#8211; nay trong m&#7897;t thi&#7871;t b&#7883; nh&#7887; g&#7885;n h&#417;n bao gi&#7901; h&#7871;t.&#8221;</em></p><p>Th&#234;m m&#7897;t chi&#7871;n l&#432;&#7907;c c&#7921;c k&#7923; th&#244;ng minh: <strong>l&#224;m b&#7841;n &#8220;th&#7845;y nh&#432; &#273;&#227; s&#7903; h&#7919;u&#8221; tr&#432;&#7899;c khi th&#7853;t s&#7921; s&#7903; h&#7919;u.</strong></p><ul><li><p>G&#7917;i b&#7841;n b&#7843;n demo.</p></li><li><p>Cho ph&#233;p &#8220;th&#7917; d&#249;ng 14 ng&#224;y&#8221;.</p></li><li><p>D&#7921;ng h&#236;nh &#7843;nh ng&#432;&#7901;i d&#249;ng gi&#7889;ng b&#7841;n trong TVC.</p></li></ul><p>&#272;&#226;y l&#224; c&#225;ch <strong>hi&#7879;u &#7913;ng s&#7903; h&#7919;u (Endowment Effect)</strong> &#273;&#432;&#7907;c k&#237;ch ho&#7841;t.</p><blockquote><p>Khi b&#7841;n <em>c&#7843;m th&#7845;y nh&#432; &#273;&#227; s&#7903; h&#7919;u</em>, b&#7897; n&#227;o b&#7841;n t&#7921; &#273;&#7897;ng &#273;&#7883;nh gi&#225; m&#243;n &#273;&#7891; cao h&#417;n, v&#224; s&#7869;&#8230; ti&#7871;c n&#7871;u m&#7845;t n&#243;.</p></blockquote><div><hr></div><h3><strong>4. S&#7843;n ph&#7849;m l&#224; c&#225;i c&#7899;, tr&#7843;i nghi&#7879;m m&#7899;i l&#224; th&#7913; b&#7841;n khao kh&#225;t</strong></h3><p>Nike kh&#244;ng b&#225;n gi&#224;y.</p><p>Nike b&#225;n:</p><ul><li><p>Kh&#225;t v&#7885;ng chinh ph&#7909;c.</p></li><li><p>B&#7843;n l&#297;nh v&#432;&#7907;t gi&#7899;i h&#7841;n.</p></li><li><p>C&#226;u chuy&#7879;n b&#7841;n k&#7875; v&#7873; ch&#237;nh m&#236;nh khi v&#432;&#7907;t qua th&#7917; th&#225;ch.</p></li></ul><p>Coca-Cola kh&#244;ng b&#225;n n&#432;&#7899;c ng&#7885;t.</p><p>Coca-Cola b&#225;n:</p><ul><li><p>Ni&#7873;m vui k&#7871;t n&#7889;i.</p></li><li><p>S&#7921; g&#7855;n b&#243; gi&#7919;a gia &#273;&#236;nh, b&#7841;n b&#232;.</p></li><li><p>Nh&#7919;ng kho&#7843;nh kh&#7855;c &#8220;h&#7841;nh ph&#250;c c&#243; ga&#8221;.</p></li></ul><p>&#272;&#243; l&#224; l&#253; do v&#236; sao <strong>b&#7841;n kh&#244;ng mua v&#236; l&#253; tr&#237;, m&#224; mua v&#236; c&#7843;m x&#250;c</strong>.</p><p>V&#224; khi th&#432;&#417;ng hi&#7879;u kh&#233;o l&#233;o x&#226;y d&#7921;ng h&#7879; sinh th&#225;i tr&#7843;i nghi&#7879;m &#8211; m&#7895;i &#273;i&#7875;m ch&#7841;m (touchpoint) &#273;&#7873;u &#273;&#432;&#7907;c t&#7889;i &#432;u &#273;&#7875; <em>k&#237;ch th&#237;ch</em>, <em>truy&#7873;n c&#7843;m h&#7913;ng</em> ho&#7863;c <em>k&#237;ch ho&#7841;t b&#7843;n n&#259;ng s&#7903; h&#7919;u</em>, th&#236; l&#250;c &#273;&#243; b&#7841;n <strong>kh&#244;ng c&#242;n ph&#226;n bi&#7879;t &#273;&#226;u l&#224; mong mu&#7889;n th&#7853;t s&#7921; v&#224; &#273;&#226;u l&#224; c&#7843;m x&#250;c &#273;&#432;&#7907;c t&#7841;o ra.</strong></p><div><hr></div><h3><strong>5. V&#7853;y b&#7841;n &#8211; ng&#432;&#7901;i l&#224;m content &#8211; c&#243; th&#7875; h&#7885;c g&#236; t&#7915; h&#7885;?</strong></h3><p>H&#227;y ng&#7915;ng h&#7887;i: &#8220;T&#244;i n&#234;n n&#243;i g&#236; v&#7873; s&#7843;n ph&#7849;m?&#8221;</p><p>H&#227;y b&#7855;t &#273;&#7847;u h&#7887;i: <strong>&#8220;Ng&#432;&#7901;i &#273;&#7885;c mu&#7889;n tr&#7903; th&#224;nh ai khi h&#7885; d&#249;ng s&#7843;n ph&#7849;m c&#7911;a t&#244;i?&#8221;</strong></p><h4>M&#7897;t v&#224;i g&#7907;i &#253; tri&#7875;n khai content:</h4><ul><li><p>K&#7875; c&#226;u chuy&#7879;n &#8220;tr&#432;&#7899;c &#8211; sau&#8221; c&#7911;a kh&#225;ch h&#224;ng (transformation).</p></li><li><p>D&#249;ng &#7843;nh, video m&#244; t&#7843; c&#7843;m gi&#225;c/s&#7921; thay &#273;&#7893;i khi d&#249;ng s&#7843;n ph&#7849;m.</p></li><li><p>T&#7841;o c&#225;c th&#7917; th&#225;ch/mini campaign &#273;&#7875; kh&#225;ch h&#224;ng <em>t&#432;&#7903;ng t&#432;&#7907;ng</em> m&#236;nh trong cu&#7897;c s&#7889;ng m&#7899;i.</p></li><li><p>T&#7853;n d&#7909;ng FOMO, scarcity, review x&#227; h&#7897;i m&#7897;t c&#225;ch nh&#7865; nh&#224;ng, nh&#432;ng c&#243; chi&#7871;n l&#432;&#7907;c.</p></li></ul><p>&#128073; <strong>N&#7897;i dung t&#7889;t kh&#244;ng thuy&#7871;t ph&#7909;c &#8211; n&#7897;i dung t&#7889;t khi&#7871;n ng&#432;&#7901;i ta t&#7921; &#8220;thuy&#7871;t ph&#7909;c b&#7843;n th&#226;n&#8221;.</strong></p><div><hr></div><h3><strong>6. T&#7841;m k&#7871;t: B&#7841;n kh&#244;ng b&#7883; thao t&#250;ng &#8211; b&#7841;n &#273;ang b&#7883; ch&#7841;m &#273;&#250;ng c&#7843;m x&#250;c</strong></h3><p>T&#226;m l&#253; ti&#234;u d&#249;ng l&#224; m&#7897;t b&#7843;n nh&#7841;c ph&#7913;c t&#7841;p. Th&#432;&#417;ng hi&#7879;u gi&#7887;i kh&#244;ng l&#224;m b&#7841;n m&#7845;t ki&#7875;m so&#225;t &#8211; h&#7885; &#273;&#417;n gi&#7843;n l&#224; ch&#417;i &#273;&#250;ng n&#7889;t nh&#7841;c khi&#7871;n b&#7841;n <em>c&#7843;m th&#7845;y mu&#7889;n</em>.</p><p>V&#236; v&#7853;y, n&#7871;u b&#7841;n t&#7915;ng &#8220;l&#7905; tay&#8221; mua m&#7897;t &#273;&#244;i gi&#224;y m&#7899;i d&#249; t&#7911; &#273;&#227; &#273;&#7847;y, hay n&#226;ng c&#7845;p &#273;i&#7879;n tho&#7841;i khi c&#225;i c&#361; v&#7851;n d&#249;ng t&#7889;t &#8211; &#273;&#7915;ng v&#7897;i tr&#225;ch b&#7843;n th&#226;n.</p><p>B&#7841;n ch&#7881; l&#224; m&#7897;t ph&#7847;n trong <em>b&#7843;n giao h&#432;&#7903;ng c&#7843;m x&#250;c</em> &#273;&#432;&#7907;c ch&#417;i r&#7845;t kh&#233;o l&#233;o m&#224; th&#244;i.</p><div><hr></div><p>C&#243; th&#432;&#417;ng hi&#7879;u n&#224;o t&#7915;ng khi&#7871;n b&#7841;n mu&#7889;n s&#7903; h&#7919;u s&#7843;n ph&#7849;m ch&#7881; v&#236; c&#7843;m x&#250;c, d&#249; b&#7841;n ch&#7859;ng th&#7853;t s&#7921; c&#7847;n kh&#244;ng?</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.hdung.com/p/tai-sao-nhung-thuong-hieu-lon-luon?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.hdung.com/p/tai-sao-nhung-thuong-hieu-lon-luon?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p>]]></content:encoded></item><item><title><![CDATA[#1. Lựa chọn điều không hoàn hảo]]></title><description><![CDATA[Kh&#244;ng ai l&#7921;a ch&#7885;n &#273;&#250;ng 100% v&#224; sai 99/100 l&#7847;n]]></description><link>https://www.hdung.com/p/lua-chon-dieu-khong-hoan-hao</link><guid isPermaLink="false">https://www.hdung.com/p/lua-chon-dieu-khong-hoan-hao</guid><dc:creator><![CDATA[hdung]]></dc:creator><pubDate>Sun, 26 May 2024 16:19:21 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/bf95e036-0628-4d3d-b030-6b5fa02b390a_788x563.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>H&#7891;i ti&#7875;u h&#7885;c, t&#244;i c&#7921;c th&#237;ch nh&#7919;ng gi&#7901; h&#7885;c to&#225;n, &#273;&#250;ng v&#224; sai th&#7853;t s&#7921; r&#7845;t r&#245; r&#224;ng. Th&#7853;m ch&#237; d&#249; t&#244;i c&#243; vi&#7871;t d&#7845;u nh&#7887; h&#417;n (&lt;) hay d&#7845;u l&#7899;n h&#417;n (&gt;) m&#233;o m&#243; v&#224; xi&#234;n v&#7865;o th&#236; k&#7871;t qu&#7843; v&#7851;n l&#224; &#273;&#250;ng. Ng&#432;&#7907;c l&#7841;i, m&#244;n v&#259;n lu&#244;n khi&#7871;n t&#244;i lo l&#7855;ng v&#236; t&#244;i ch&#7859;ng th&#7875; n&#224;o &#273;o l&#432;&#7901;ng &#273;&#432;&#7907;c &#273;&#225;nh gi&#225; c&#7911;a ng&#432;&#7901;i kh&#225;c &#273;&#7889;i v&#7899;i nh&#7919;ng &#273;i&#7873;u t&#244;i vi&#7871;t ra. C&#243; th&#7875; ch&#7919; h&#244;m nay &#273;&#7865;p, b&#224;i ch&#432;a &#273;&#7911; &#253; nh&#432;ng &#273;i&#7875;m s&#7869; cao h&#417;n k&#7923; v&#7885;ng, nh&#432;ng n&#7871;u ch&#7919; x&#7845;u, b&#224;i d&#249; r&#7845;t t&#7889;t v&#7851;n ch&#432;a ch&#7855;c mang l&#7841;i &#273;i&#7875;m s&#7889; cao.</p><p>Tuy nhi&#234;n, trong cu&#7897;c s&#7889;ng th&#7921;c t&#7871; c&#7911;a ng&#432;&#7901;i tr&#432;&#7903;ng th&#224;nh, &#273;&#244;i khi r&#245; r&#224;ng ch&#432;a ch&#7855;c t&#7889;t, &#273;&#7847;y &#273;&#7911; ch&#432;a ch&#7855;c gi&#250;p ta gi&#7843;i quy&#7871;t v&#7845;n &#273;&#7873;. L&#7921;a ch&#7885;n ch&#432;a bao gi&#7901; l&#224; b&#224;i to&#225;n nh&#432; ch&#250;ng ta &#273;&#432;&#7907;c h&#7885;c.</p><p>N&#259;m 22 tu&#7893;i, sau khi ra tr&#432;&#7901;ng, thay v&#236; ch&#7901; gia &#273;&#236;nh s&#7855;p x&#7871;p c&#244;ng vi&#7879;c s&#225;ng &#273;i l&#224;m 7 gi&#7901;, chi&#7873;u ra v&#7873; 4 gi&#7901;, t&#244;i &#273;&#227; &#273;&#432;a ra &#273;&#7873; ngh&#7883; v&#7899;i b&#7889; m&#236;nh l&#224; s&#7869; t&#7921; &#273;i t&#236;m vi&#7879;c m&#236;nh y&#234;u th&#237;ch, n&#7871;u trong v&#242;ng 1 n&#259;m kh&#244;ng th&#224;nh c&#244;ng, t&#244;i s&#7869; ch&#7845;p nh&#7853;n v&#7873; qu&#234; v&#224; t&#7921; nguy&#7879;n nghe theo m&#7885;i s&#7921; s&#7855;p &#273;&#7863;t.</p><p>N&#259;m 26 tu&#7893;i, &#273;ang &#273;&#7881;nh cao c&#7911;a s&#7921; nghi&#7879;p, t&#244;i tin r&#7857;ng m&#236;nh n&#234;n b&#7855;t &#273;&#7847;u l&#224;m m&#7865;, t&#244;i ngh&#297; m&#7885;i th&#7913; &#273;&#227; s&#7861;n s&#224;ng, th&#7871; l&#224; t&#244;i ch&#7885;n s&#7917; d&#249;ng 9 th&#225;ng 10 ng&#224;y &#273;&#7875; mang thai v&#224; sinh con.</p><p>Khi con trai b&#7855;t &#273;&#7847;u l&#7899;n d&#7847;n v&#224; c&#7847;n t&#244;i nhi&#7873;u h&#417;n trong m&#7885;i kho&#7843;nh kh&#7855;c, th&#236; m&#7897;t b&#224;i to&#225;n kh&#225;c l&#7841;i &#273;&#432;&#7907;c &#273;&#7863;t ra v&#224; c&#7847;n t&#244;i gi&#7843;i ch&#250;ng.</p><div><hr></div><p><em>Vui l&#242;ng &#273;i&#7873;u d&#7845;u (&lt;), (&gt;), (=) cho b&#224;i to&#225;n sau:</em></p><p><strong>C&#244;ng vi&#7879;c &#8230;&#8230;. Gia &#273;&#236;nh</strong></p><div><hr></div><h1><strong>&#272;&#432;&#7907;c - M&#7845;t</strong></h1><p>H&#227;y t&#432;&#7903;ng t&#432;&#7907;ng b&#7841;n &#273;ang b&#432;&#7899;c &#273;i tr&#234;n m&#7897;t s&#7907;i d&#226;y, m&#7897;t b&#234;n l&#224; s&#7921; nghi&#7879;p v&#7899;i nh&#7919;ng m&#7909;c ti&#234;u v&#224; tham v&#7885;ng, b&#234;n kia l&#224; gia &#273;&#236;nh v&#7899;i nh&#7919;ng t&#236;nh c&#7843;m v&#224; tr&#225;ch nhi&#7879;m. B&#432;&#7899;c ch&#226;n n&#224;o c&#361;ng mang theo &#225;p l&#7921;c, s&#7921; c&#259;ng th&#7859;ng v&#224; &#273;&#244;i khi l&#224; s&#7921; t&#7897;i l&#7895;i. Khi b&#7841;n d&#224;nh th&#234;m m&#7897;t gi&#7901; &#7903; v&#259;n ph&#242;ng, c&#243; th&#7875; l&#224; b&#7841;n &#273;&#227; b&#7887; l&#7905; m&#7897;t kho&#7843;nh kh&#7855;c qu&#253; gi&#225; b&#234;n con c&#225;i. Ng&#432;&#7907;c l&#7841;i, khi b&#7841;n quy&#7871;t &#273;&#7883;nh &#7903; l&#7841;i nh&#224;, c&#243; th&#7875; b&#7841;n &#273;ang &#273;&#225;nh &#273;&#7893;i m&#7897;t c&#417; h&#7897;i th&#259;ng ti&#7871;n trong c&#244;ng vi&#7879;c.</p><p>Th&#7921;c ra, kh&#244;ng c&#243; c&#244;ng th&#7913;c n&#224;o ho&#224;n h&#7843;o cho s&#7921; c&#226;n b&#7857;ng n&#224;y. C&#243; l&#7869; &#273;i&#7873;u quan tr&#7885;ng h&#417;n l&#224; h&#7885;c c&#225;ch ch&#7845;p nh&#7853;n r&#7857;ng ch&#250;ng ta kh&#244;ng th&#7875; c&#243; t&#7845;t c&#7843; m&#7885;i th&#7913; c&#249;ng m&#7897;t l&#250;c. S&#7921; l&#7921;a ch&#7885;n n&#224;o c&#361;ng &#273;i k&#232;m v&#7899;i c&#225;i gi&#225; c&#7911;a n&#243;, v&#224; &#273;i&#7873;u c&#7847;n l&#224;m l&#224; bi&#7871;t c&#225;ch ch&#7845;p nh&#7853;n v&#224; tr&#226;n tr&#7885;ng nh&#7919;ng gi&#225; tr&#7883; m&#224; m&#236;nh &#273;&#227; ch&#7885;n. M&#7895;i kho&#7843;nh kh&#7855;c b&#234;n gia &#273;&#236;nh, m&#7895;i th&#224;nh c&#244;ng trong s&#7921; nghi&#7879;p &#273;&#7873;u l&#224; nh&#7919;ng m&#7843;nh gh&#233;p qu&#253; gi&#225; trong b&#7913;c tranh cu&#7897;c s&#7889;ng c&#7911;a ch&#250;ng ta.</p><p>V&#224; th&#432;&#7901;ng trong nh&#7919;ng l&#250;c nh&#432; v&#7853;y, h&#227;y th&#7917; so s&#225;nh c&#225;i b&#7841;n &#273;&#432;&#7907;c v&#224; m&#7845;t l&#224; g&#236; n&#7871;u b&#7841;n ch&#7881; l&#7921;a ch&#7885;n m&#7897;t trong hai.</p><h1><strong>C&#7897;ng d&#7891;n - L&#432;&#7907;c b&#7887;</strong></h1><p>Khi v&#7845;n &#273;&#7873; ch&#432;a &#273;&#432;&#7907;c gi&#7843;i quy&#7871;t v&#224; ho&#224;n t&#7845;t quy tr&#236;nh l&#7921;a ch&#7885;n, b&#7841;n s&#7869; c&#243; xu h&#432;&#7899;ng &#8220;d&#7891;n&#8221; m&#7885;i th&#7913; sang m&#7897;t g&#243;c v&#224; n&#233; tr&#225;nh n&#243;. Gi&#7889;ng nh&#432; vi&#7879;c c&#7897;ng d&#7891;n, t&#7915;ng ch&#250;t m&#7897;t, cho &#273;&#7871;n khi c&#7843;m th&#7845;y kh&#244;ng th&#7875; ti&#7871;p t&#7909;c th&#236; <em>&#8220;ki&#7879;t s&#7913;c&#8221; </em>s&#7869; di&#7877;n ra. Nh&#7919;ng &#225;p l&#7921;c c&#244;ng vi&#7879;c, m&#226;u thu&#7851;n gia &#273;&#236;nh, v&#224; c&#7843; nh&#7919;ng n&#7895;i lo toan v&#7909;n v&#7863;t h&#224;ng ng&#224;y, t&#7845;t c&#7843; c&#249;ng nhau ch&#7845;t ch&#7891;ng l&#234;n, &#273;&#232; n&#7863;ng.</p><p>&#272;&#244;i khi, t&#7915; b&#7887; b&#7899;t &#273;i kh&#244;ng c&#243; ngh&#297;a l&#224; ch&#7889;i b&#7887; tr&#225;ch nhi&#7879;m. &#272;&#243; &#273;&#417;n gi&#7843;n ch&#7881; l&#224; h&#224;nh &#273;&#7897;ng ch&#7885;n l&#7885;c &#273;i&#7873;u quan tr&#7885;ng, bu&#244;ng b&#7887; th&#7913; kh&#244;ng c&#7847;n thi&#7871;t, &#273;&#7875; tinh th&#7847;n v&#224; c&#417; th&#7875; &#273;&#432;&#7907;c nh&#7865; nh&#224;ng h&#417;n. Khi bi&#7871;t c&#225;ch lo&#7841;i tr&#7915;, s&#7869; t&#7841;o ra kh&#244;ng gian cho nh&#7919;ng &#273;i&#7873;u m&#7899;i m&#7867;, t&#237;ch c&#7921;c xu&#7845;t hi&#7879;n. &#272;&#243; l&#224; h&#224;nh &#273;&#7897;ng c&#7911;a s&#7921; can &#273;&#7843;m, ch&#7845;p nh&#7853;n r&#7857;ng ch&#250;ng ta kh&#244;ng th&#7875; l&#224;m h&#224;i l&#242;ng t&#7845;t c&#7843; v&#224; kh&#244;ng ph&#7843;i m&#7885;i th&#7913; &#273;&#7873;u &#273;&#225;ng &#273;&#7875; gi&#7919; l&#7841;i.</p><p>H&#227;y l&#7855;ng nghe ch&#237;nh m&#236;nh, bi&#7871;t khi n&#224;o c&#7847;n ki&#234;n nh&#7851;n ch&#7883;u &#273;&#7921;ng, khi n&#224;o c&#7847;n d&#361;ng c&#7843;m lo&#7841;i tr&#7915;, &#273;&#7875; m&#7895;i ng&#224;y tr&#244;i qua kh&#244;ng ch&#7881; l&#224; s&#7921; t&#7891;n t&#7841;i, m&#224; l&#224; nh&#7919;ng b&#432;&#7899;c &#273;i v&#7919;ng ch&#7855;c tr&#234;n con &#273;&#432;&#7901;ng t&#236;m ki&#7871;m s&#7921; c&#226;n b&#7857;ng v&#224; h&#7841;nh ph&#250;c.</p><h1><strong>Ho&#224;n h&#7843;o kh&#244;ng ph&#7843;i l&#224; ti&#234;u ch&#237; &#273;&#225;nh gi&#225;</strong></h1><p>Cu&#7897;c s&#7889;ng kh&#244;ng ph&#7843;i l&#250;c n&#224;o c&#361;ng theo c&#225;i m&#224; ch&#250;ng ta v&#7869; ra trong &#273;&#7847;u. Kh&#244;ng ph&#7843;i m&#7885;i s&#7921; l&#7921;a ch&#7885;n &#273;&#7873;u ph&#7843;i &#273;&#250;ng v&#224; b&#225;m s&#225;t &#8220;&#273;&#225;p &#225;n&#8221;.  V&#236; b&#7841;n kh&#244;ng ph&#7843;i &#273;&#7873; to&#225;n, v&#224; c&#361;ng kh&#244;ng c&#243; &#8220;c&#244; gi&#225;o cu&#7897;c s&#7889;ng&#8221; ch&#7845;m &#273;i&#7875;m cho m&#7885;i h&#224;nh vi v&#224; c&#7843;m x&#250;c c&#225; nh&#226;n.</p><p>Trong h&#224;nh tr&#236;nh t&#236;m ki&#7871;m s&#7921; c&#226;n b&#7857;ng, h&#227;y nh&#7899; r&#7857;ng kh&#244;ng c&#243; &#273;&#250;ng hay sai tuy&#7879;t &#273;&#7889;i. &#272;i&#7873;u quan tr&#7885;ng l&#224; ch&#250;ng ta s&#7889;ng ch&#226;n th&#224;nh v&#7899;i b&#7843;n th&#226;n, bi&#7871;t tr&#226;n tr&#7885;ng nh&#7919;ng g&#236; m&#236;nh &#273;ang c&#243; v&#224; kh&#244;ng ng&#7915;ng h&#7885;c h&#7887;i t&#7915; nh&#7919;ng &#273;i&#7873;u kh&#244;ng ho&#224;n h&#7843;o. M&#7895;i ng&#224;y m&#7899;i l&#224; m&#7897;t c&#417; h&#7897;i &#273;&#7875; ch&#250;ng ta l&#7921;a ch&#7885;n l&#7841;i, &#273;i&#7873;u ch&#7881;nh l&#7841;i h&#432;&#7899;ng &#273;i. Ch&#237;nh nh&#7919;ng l&#250;c ch&#7845;p nh&#7853;n v&#224; &#273;&#7889;i m&#7863;t v&#7899;i s&#7921; <em>&#8220;m&#233;o m&#243;&#8221; </em>m&#7899;i th&#7921;c s&#7921; kh&#225;m ph&#225; ra s&#7913;c m&#7841;nh n&#7897;i t&#7841;i v&#224; kh&#7843; n&#259;ng ph&#7909;c h&#7891;i &#273;&#225;ng kinh ng&#7841;c c&#7911;a b&#7843;n th&#226;n.</p><p>Nh&#7919;ng &#273;i&#7873;u kh&#244;ng ho&#224;n h&#7843;o c&#242;n gi&#250;p ch&#250;ng ta k&#7871;t n&#7889;i s&#226;u s&#7855;c h&#417;n v&#7899;i nh&#7919;ng ng&#432;&#7901;i xung quanh. Khi ch&#250;ng ta th&#7915;a nh&#7853;n r&#7857;ng m&#236;nh c&#361;ng c&#243; l&#250;c sai l&#7847;m v&#224; y&#7871;u &#273;u&#7889;i, ch&#250;ng ta tr&#7903; n&#234;n d&#7877; g&#7847;n h&#417;n, d&#7877; c&#7843;m th&#244;ng v&#224; d&#7877; &#273;&#432;&#7907;c c&#7843;m th&#244;ng h&#417;n. &#272;i&#7873;u n&#224;y t&#7841;o n&#234;n nh&#7919;ng m&#7889;i quan h&#7879; ch&#226;n th&#7853;t v&#224; b&#7873;n v&#7919;ng, b&#7903;i l&#7869; m&#7885;i ng&#432;&#7901;i &#273;&#7873;u c&#7843;m th&#7845;y an t&#226;m khi bi&#7871;t r&#7857;ng h&#7885; kh&#244;ng ph&#7843;i l&#224; ng&#432;&#7901;i duy nh&#7845;t g&#7863;p kh&#243; kh&#259;n.</p><p>V&#224; h&#417;n h&#7871;t, cu&#7897;c &#273;&#7901;i c&#7911;a b&#7841;n, v&#7845;n &#273;&#7873; c&#7911;a b&#7841;n kh&#244;ng ai &#273;&#225;nh gi&#225; ngo&#224;i tr&#7915; b&#7841;n.</p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.hdung.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading hdung! 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